Role

Area Sales Manager

Designation

ASM

Job Type

Full-Time

Location

Jodhpur-RJ

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Achieve Sales Growth & Market Share Expansion

Key Results

- Achieve monthly, quarterly, and annual sales targets within assigned territory.
- Ensure minimum 10% YoY growth in primary and secondary sales volumes.
- Drive market share increase through consistent dealer engagement and new customer acquisition.

Objective 2: Strengthen Channel & Dealer Network

Key Results

- Identify, onboard, and activate new dealers/distributors as per business potential.
- Strengthen existing channel relationships through regular connects, credit management, and performance reviews.
- Ensure 95% active dealer retention rate across the territory.

Objective 3: Ensure Healthy Collections & Financial Discipline

Key Results

- Achieve ≥95% collection efficiency with zero critical outstanding beyond credit limit.
- Maintain Days Sales Outstanding (DSO) within approved limit.
- Coordinate with Finance & Commercial teams to ensure compliance on billing and documentation.

Objective 4: Drive Market Coverage & Territory Development

Key Results

- Expand presence in high-potential towns and new markets through structured market visits.
- Conduct monthly beat planning ensuring 100% territory coverage.
- Identify growth opportunities through local market insights and competitor tracking.

Objective 5: Ensure Customer & Channel Partner Satisfaction

Key Results

- Maintain ≥90% satisfaction score in dealer feedback surveys.
- Ensure timely resolution of complaints and service issues within 72 hours in coordination with Service & CRM teams.
- Drive loyalty programs and promotional schemes effectively at the field level.

Objective 6:



Process Compliance & Reporting Excellence

Key Results

- 100% adherence to sales reporting, expense submission, and CRM updates within timelines.
- Zero deviations from company policies and audit norms.
- Submit structured sales MIS, competitor analysis, and market intelligence reports on time.

Core Competencies Required

Competency

Type

Description

Sales Planning & Execution

Functional

Ability to set and achieve sales targets through structured planning and execution.

Channel Management

Functional

Builds, strengthens, and sustains dealer/distributor networks effectively.

Customer Orientation

Functional

Focuses on understanding and meeting customer needs to build loyalty.

Financial Acumen

Functional

Ensures profitability and credit discipline within assigned region.

Market Intelligence

Functional

Analyzes competitor trends and translates insights into actionable strategies.

Stakeholder Management

Leadership

Collaborates cross-functionally with Service, Logistics, and Marketing for seamless execution.

Result Orientation & Accountability

Behavioral

Maintains a strong focus on outcomes and ownership in achieving business targets.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

4–6 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery,



or FMCD industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

- The Area Sales Manager will be responsible for driving sales growth in the designated sales territory.
- This role involves developing and executing strategic sales plans to meet company targets.
- The manager will work closely with other departments to ensure customer satisfaction and operational efficiency.

About the Team

- You will be part of a energetic sales team dedicated to achieving excellence in customer service and sales performance.
- The team collaborates regularly to share insights, best practices, and strategies for market penetration.
- A strong emphasis is placed on teamwork and mutual support, fostering an environment conducive to professional growth.

You are Responsible for

- Identifying new business opportunities and nurturing existing client relationships to enhance sales performance.
- Monitoring market trends and competitor activities to adjust sales strategies accordingly.
- Preparing and presenting sales reports and forecasts to senior management and stakeholders.

To succeed in this role – you should have the following:

- Proven experience in sales management, preferably in the automotive or related industry.
- Strong communication and negotiation skills to effectively engage with a diverse range of clients.
- A results-oriented mindset with a track record of meeting or exceeding sales targets.
- A valid driver's license and willingness to travel within the assigned area.
- Ability to analyze data and market trends to make informed business decisions.

📌 Area Sales Manager (Jodhpur)
🏢 Eastman Auto u0026 Power
📍 Jodhpur