Job title

Area Sales Manager Commercial and Sales

Job summary

Purpose: Lead commercial strategy and sales growth for industrial products and specialty chemicals by building a highperforming directsales and distributor organization, winning strategic contracts with manufacturing customers, and scaling aftermarket services.

Scope: Endtoend commercial ownership covering strategy, key accounts, pricing, tendering, team leadership and crossfunctional delivery.

Reporting and location

Reports to: Managing Director / General Manager

Location: Hyderabad / Head Office (or specify city)

Employment type: Fulltime

Vacancies: 1

- Education: BE in Mechanical Engineering preferred; MBA or postgraduate qualification desirable.
- Experience: Minimum 10 years in industrial sales with substantial leadership experience; at least 4 to 5 years of direct engagement with manufacturing customers (not only via distributors).

Key responsibilities

- Strategy and growth: Define and implement sales, pricing and gotomarket plans to achieve revenue, margin and marketshare targets.
- Key accounts and contracts: Lead negotiations for major supply contracts, tenders and OEM/EPC relationships; secure longterm agreements and strategic partnerships.
- Team leadership: Recruit, mentor and manage sales, keyaccount and distributor management teams; set targets, KPIs and performance frameworks.
- Commercial operations: Oversee tendering, pricing, credit terms, contract management and commercial risk mitigation.
- Crossfunctional alignment: Coordinate with operations, supply chain, R&D; and service teams to ensure delivery reliability, quality and successful product commercialization.
- Market intelligence:



Drive competitor analysis, product positioning, distributor engagement and channel development.
- Governance and reporting: Prepare monthly/quarterly business reviews, forecasts and P&L; inputs for senior management.
- Required qualifications and experience
- Domain expertise: Proven track record with highend technical products; experience with welding electrodes, NDT or related technologies is advantageous.
- Skills and competencies

Commercial skills: Strong negotiation, contract management, pricing and tendering capability.

- Technical credibility: Ability to engage technical stakeholders (engineering, maintenance, procurement) and translate requirements into commercial solutions.
- Leadership: Peoplemanagement, coaching, target setting and performance management.
- Analytical: Market analysis, pipeline management and P&L; orientation.
- Communication: Excellent presentation and stakeholdermanagement skills; proficiency in English, Hindi and relevant regional languages.
- Mobility: Willingness to travel as required.

Industry exposure and candidate profile
- Preferred sectors: Forging, casting, foundries, automotive, fabrication, oil & gas, power plants and other heavy manufacturing.

Other preferences: Familiarity with NDT/welding technologies; age preference 30 to 45 years; marital status preference noted as nonmandatory.

Key performance indicators

- Revenue and margin growth versus target.
- Tender win ratio and strategic contract closures.
- Keyaccount retention and expansion.
- Aftermarket revenue contribution.
- Reduction in receivable days and improvement in ontime delivery.
- Team target attainment and attrition metrics.

Compensation and perks

📌 Area Sales Manager (Chennai)
🏢 3AK Chemie
📍 Chennai