Experience required: 1-3 years in e-commerce marketing
Role Overview
Build, manage, and grow relationships and spend with key advertisers and their agency partners by helping them achieve performance on the FirstCry platform.
Key Responsibilities
1. Build, manage, and grow relationships and spend with key advertisers and their agency partners, helping them achieve performance on the FirstCry platform.
2. Dive deep into campaign performance data, guide KPI-driven measurement strategies, identify performance trends, and optimize campaigns to achieve results.
3. Provide recommendations for upsell opportunities.
4. Prepare key data points for client meetings and recommendations for media plans.
5. Regularly participate in client meetings to deepen client relationships.
6.
Partner with cross-functional internal teams to deliver campaign results.
7. Facilitate campaign activation and the creative production process.
8. Own the post-campaign analysis, with findings and recommendations to drive repeat business.
9. Adhere to internal best practice guidelines, processes, and operating cadences.
Requirements
- 1-3 years of experience in e-commerce marketing.
- Hands-on experience in the skills listed above: client and agency relationship management, campaign performance analysis, KPI measurement, media planning, campaign activation, creative production coordination, and post-campaign analysis.