Key Responsibilities

Performance &

- Digital Marketing

- Plan, execute, and optimize performance marketing campaigns (Web &
- App campaigns) across Google Ads, Meta (Facebook &
- Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase

- Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns

- Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV

- Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals

Analytics &

- Business Understanding

- Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities

- Develop dashboards and reports to monitor KPIs and marketing efficiency





- Apply robust business acumen to align marketing strategies with revenue and growth objectives

Strategy &

- Execution

- Support marketing strategy development for D2C &
- B2B initiatives and brand-led campaigns

- Manage multiple marketing projects simultaneously while meeting deadlines under pressure

- Identify new growth channels, tools, and marketing innovations

Stakeholder &

- Team Collaboration

- Coordinate with internal teams including product, sales, tech, and operations

- Communicate insights, results, and recommendations clearly to senior stakeholders

Connect me on : (phone hidden)

📌 Administration Executive (Bawal)
🏢 The Talent Keepers
📍 Bawal