Job ID: 124230

Employment Type: Full Time

Reference: Work Experience: 5.0 Year(s) To 10.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Sales / BD

Industry: Cement/Concrete/Readymix - Building Materials

Qualification: MBA/MMS/MPM/PGDM - Marketing

Location :

- Surat
- Vadodara/baroda

Job Title: Area Sales Manager - Retail Sales

Location : Surat & Baroda (Vadodara) Reporting To : Regional Sales Manager -Retail

Role Purpose

The Area Sales Manager - Retail Sales will be responsible for driving secondary sales , strengthening the dealer-distributor network , expanding market coverage, and achieving volume and value targets across Surat and Baroda markets. The role demands solid execution, relationship management, and local market understanding.

Key Responsibilities

Sales & Market Expansion

- Achieve monthly, quarterly, and annual sales targets for Surat & Baroda territories.
- Drive secondary sales through effective retailer and dealer engagement.
- Increase market penetration in têxtile belts, industrial areas, and residential markets.
- Identify new outlets, sub-dealers, and growth pockets in assigned locations.

Distributor & Channel Management

- Manage appointed distributors; ensure proper stock planning and liquidation.
- Appoint new distributors/sub-dealers where required to improve coverage.
- Maintain distributor ROI, credit control, and claim settlements.
- Resolve channel conflicts and ensure smooth market functioning.

Team Management

- Lead and guide Sales Officers / Sales Executives.
- Conduct joint field visits, training, and regular performance reviews.
- Ensure discipline in beat planning, reporting, and daily market working.

Retail Execution & Visibility

- Ensure effective product placement, signage, and in-shop branding.
- Execute company schemes, promotions,



and trade marketing activities.
- Monitor competitor pricing, schemes, and market movements.

Coordination & Reporting

- Prepare daily, weekly, and monthly MIS and sales forecasts.
- Coordinate with supply chain, marketing, and finance teams for smooth operations.
- Ensure compliance with company policies and processes.

Key Skills & Competencies

- Strong understanding of Surat & Baroda retail markets :

- Distributor and dealer relationship management

- Team leadership and execution capability

- Negotiation and conflict-resolution skills

- Data-driven decision-making

Educational Qualification

- Graduate in any discipline
- MBA (Sales/Marketing) preferred

Experience

- 5-10 years in Retail Sales
- Minimum 2-3 years handling an independent area
- Experience in FMCG / Building Materials / Paints / Construction Chemicals preferred
- Gujarat market exposure is a strong advantage

Key Performance Indicators (KPIs)

- Secondary sales growth
- Distributor performance & expansion
- Retail coverage & visibility
- Scheme execution effectiveness
- Team productivity

Key Skills :

- Retail Sales
- Distribution Development
- Team Management
- Channel Management
- Channel Sales
- Construction Chemicals

Company Profile :

- Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

Telephonic Interview Available :

- Telephonic interview are scheduled for this job opening.

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