Digital Marketing Manager

Experience : 3-10 years of relevant Digital Marketing experience Salary : ₹25,000-₹40,000 per month, based on experience and skills

Job Type : Full time Work Location : In-person Location : Near Maidan Metro, Sikkim Commerce House, 3rd Floor, 4/1 Middleton Street, Kolkata, West Bengal - 700071

Date of Joining:

- 01/September/2026

About the Role

We are looking for an experienced and results-driven Digital Marketing Manager to lead and manage our digital marketing activities across multiple channels.

Analytics & Reporting

- Track and analyze digital marketing performance using Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager , and other relevant tools.
- Create weekly and monthly marketing performance reports.
- Analyze traffic, conversions, revenue, customer acquisition cost, ROAS, and campaign profitability.
- Use data to identify trends, opportunities, and areas for improvement.
- Present campaign performance and recommendations to management.

**Key Responsibilities:

- **

Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan monthly and quarterly marketing campaigns across multiple digital channels.
- Set marketing KPIs, targets, budgets, and performance benchmarks.
- Identify new digital marketing opportunities and emerging trends.
- Develop strategies to increase brand awareness, website traffic, customer acquisition, conversions, and revenue .

Paid Advertising & Performance Marketing

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns .
- Manage Search, Display, Shopping, Performance Max, YouTube, Facebook, and Instagram campaigns as applicable.
- Conduct keyword research, audience targeting, competitor analysis,



and campaign optimization.
- Monitor CPC, CTR, CPM, CPA, ROAS, Conversion Rate, CAC, and overall campaign profitability .
- Manage advertising budgets and ensure efficient allocation of marketing spend.
- Continuously test ad creatives, audiences, keywords, landing pages, and campaign strategies.
- Identify underperforming campaigns and implement corrective actions.
- Prepare regular performance reports and provide actionable recommendations to management.

eCommerce Marketing

- Develop digital marketing strategies to increase online sales and eCommerce revenue .
- Manage marketing campaigns for the company's website and online sales channels.
- Coordinate with eCommerce and catalogue teams to improve product visibility and conversions.
- Develop strategies for product launches, promotional campaigns, seasonal campaigns, and remarketing.
- Analyze customer journeys, conversion funnels, abandoned carts, and website performance.
- Work closely with marketplace teams for Amazon, Flipkart, and other marketplace advertising .

SEO & Website Growth

- Develop and execute on-page and off-page SEO strategies .
- Conduct keyword research and competitor analysis.
- Optimize website content, product pages, landing pages, metadata, and internal linking.
- Monitor organic traffic, keyword rankings, backlinks, and SEO performance.




- Work with the website/development team to implement technical SEO improvements.
- Identify opportunities to increase organic traffic and search visibility.

Social Media Marketing

- Develop and execute social media strategies for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms .
- Plan monthly content calendars and campaign themes.
- Coordinate with designers, video editors, and content creators.
- Monitor engagement, reach, followers, traffic, and conversions.
- Develop campaigns to improve brand visibility and audience engagement.
- Stay updated with current social media trends, formats, and platform updates.

Content & Brand Marketing

- Develop content strategies aligned with brand and business objectives.
- Coordinate with content writers, designers, and creative teams.
- Plan promotional creatives, product campaigns, videos, blogs, landing pages, and social media content.
- Ensure consistent brand communication across digital channels.

Team Coordination

- Coordinate with internal teams including eCommerce, creative, content, sales, and technology .
- Manage and assign marketing activities to team members when required.
- Coordinate with external agencies, freelancers, influencers, and marketing partners.
- Ensure campaigns and marketing activities are delivered within deadlines.
- Maintain clear documentation of campaigns, budgets, results, and marketing plans.

Requirements :

- 3-10 years of hands-on Digital Marketing experience is mandatory. :

- Proven experience managing Google Ads and Meta Ads campaigns.

- Strong understanding of Performance Marketing and campaign optimization .

- Experience managing digital marketing budgets and achieving measurable ROI.

- Strong knowledge of **SEO, SEM, Social

📌 Digital Marketing Manager (Kolkata)
🏢 Galaxy Digital Pvt.Ltd
📍 Kolkata