Job Title: Paid Media Executive - Lead Generation

Company : iDigitalise Experience Required : Minimum 2 Years Location : Navi Mumbai Nerul Plan S business Park Employment Type : Full-Time

About iDigitalise

iDigitalise is a performance-driven digital marketing agency specializing in lead generation, performance marketing, branding, and ROI-focused campaigns across multiple industries including real estate, education, healthcare, finance, and B2B services.

Role Overview

Key Responsibilities

1. Campaign Planning & Strategy

- Plan and execute paid campaigns focused on lead generation
- Develop full-funnel strategies (Awareness → Consideration → Conversion)
- Identify audience segments and targeting strategies

2. Platform Management

- Manage and optimize campaigns on:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Display, YouTube, Performance Max)

- LinkedIn Ads (for B2B lead generation)

- Set up conversion tracking, pixels, events, and tag management

3. Lead Generation Execution

- Create and manage high-converting Lead Form Ads & Landing Page campaigns
- Optimize campaigns for CPL, CTR, and conversion rates
- Manage A/B testing for creatives, copies, and audiences
- Implement retargeting strategies

4. Analytics & Reporting

- Track campaign performance using Google Analytics & Ads dashboards
- Generate weekly & monthly performance reports
- Identify optimization opportunities to improve ROI




- Monitor budgets and ensure efficient spend allocation

5. Coordination

- Work with the creative team for ad copies and visuals
- Collaborate with the sales team to improve lead quality
- Coordinate with the web team for landing page improvements

Required Skills & Qualifications

- Minimum 2 years of hands-on experience in Paid Media

- Proven experience managing Lead Generation campaigns :

- Robust knowledge of Meta Ads Manager & Google Ads

- Experience in setting up conversion tracking & pixels

- Understanding of landing page optimization & CRO

- Strong analytical and data interpretation skills

- Experience handling monthly budgets of ₹2L+ preferred

- Basic knowledge of CRM integrations is a plus

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Lead Quality & Conversion Rate
- ROAS / ROI
- CTR & Engagement Metrics
- Campaign Scaling & Budget Efficiency

Preferred Industry Experience

- Real Estate Lead Generation
- Education / EdTech
- Healthcare
- B2B Services

Pay: ₹40,000.00 - ₹50,000.00 per month

Education :

- Bachelor's (preferred)

Experience :

- meta ads: 2 years (required)
- Google Ads: 2 years (required)
- Google Tag Manager: 1 year (required)
- Google Analytics: 1 year (required)

Location :

- Navi Mumbai, Maharashtra (Navi Mumbai) (required)

Work Location: In person

📌 Paid Media Executive (Navi Mumbai)
🏢 iDigitalise Consultancy
📍 Navi Mumbai