Key Responsibilities

1. Content Creation & Publishing

- Create engaging reels and short-form video content.
- Develop post creatives aligned with brand aesthetics.
- Plan and schedule posts across social media platforms.

2. Social Media Management

- Manage Instagram, Facebook, and other relevant platforms.
- Respond to comments, direct messages, and customer queries promptly.
- Maintain consistent engagement and community interaction.

3. Creative Design & Editing

- Design creatives using Canva or similar tools.
- Perform basic video editing for reels and promotional content.
- Ensure timely posting and visual consistency.

4. Brand Communication

- Maintain tone and messaging aligned with company positioning.
- Support promotional campaigns and digital marketing initiatives.

5. Google SEO & Content Strategy

- Conduct keyword research and optimize website/blog content for Google search.
- Implement on-page SEO best practices (meta tags, alt text, URL structure, internal linking).
- Monitor organic performance using Google Search Console and Google Analytics.

6. Meta (Facebook & Instagram) Ads

- Plan, create, and manage paid ad campaigns on Facebook and Instagram via Meta Ads Manager.
- Set up audience targeting, ad sets, and budgets; optimize for reach, leads, and conversions.
- Track and analyze ad performance metrics (CTR, ROAS, CPM, CPC) and prepare monthly reports.

7. WhatsApp Automation & Marketing

- Set up and manage WhatsApp Business automation tools for customer communication and lead nurturing.
- Create automated message flows, broadcast lists, and promotional WhatsApp campaigns.
- Coordinate with the sales team to drive lead engagement and follow-ups via WhatsApp.

8. Canva Add-ons & Creative Tools

- Utilize Canva Add-ons, templates, and advanced features for premium-quality creatives.




- Maintain visual consistency across all platforms using brand kit and design guidelines.

9. Brand Strategy & Campaign Planning

- Develop and maintain a consistent brand voice, tone, and visual identity across all platforms.
- Build and execute monthly content and campaign calendars aligned with business goals and promotions.
- Research competitor activities and industry trends to refine brand positioning and messaging.

Eligibility Criteria

Education

Bachelor’s Degree in Marketing, Media, Mass Communication, or related field (preferred).

Experience

Minimum 1-2 years of experience in social media management or digital marketing.

Required Skills :

- Knowledge of social media platforms and content trends.
- Proficiency in Canva.
- Basic video editing skills (Reels/Short-form content).
- Strong written and verbal communication skills.
- Creative mindset with attention to detail.
- Basic knowledge of Google SEO (on-page optimization, keyword research, Google Search Console).
- Hands-on experience with Meta Ads Manager (Facebook & Instagram paid campaigns).
- Familiarity with WhatsApp Business API or automation tools (e.g., WATI, Interakt, or similar).
- Proficiency in Canva Add-ons, Brand Kit, and advanced design features.
- Understanding of brand strategy, content planning, and digital campaign execution.
- Ability to analyze performance data and prepare weekly/monthly marketing reports.

Key Performance Indicators (KPIs)

- Social media engagement growth
- Reel reach & performance
- Follower growth rate
- Content consistency & posting discipline
- Response time to customer queries
- Google organic traffic growth (SEO performance)
- Meta Ads ROAS and lead conversion rate
- WhatsApp campaign open rate & response rate
- Monthly content calendar adherence & campaign delivery

Pay: ₹10,000.00 - ₹15,000.00 per month

Advantages :

- Health insurance

Work Location: In person

📌 Social Media Marketing Executive (Kolkata)
🏢 Trip and Event
📍 Kolkata