Job Summary

The CRM Executive at PNG Jewellers is responsible for managing and enhancing customer relationships through effective use of CRM tools and data. The role focuses on customer engagement, retention strategies, loyalty programs, database management, and personalized marketing initiatives to improve customer satisfaction and increase repeat business.

Key Responsibilities

Customer Database Management

- Maintain and update the customer database in the CRM system.
- Ensure accurate entry of customer details including purchase history, preferences, and contact information.
- Segment customers based on purchase behavior, demographics, and engagement level .

Customer Engagement

- Send personalized messages for festivals, birthdays, anniversaries, and special promotions .
- Coordinate follow-ups with customers for new collections and store events .

Loyalty Programs

- Manage and monitor customer loyalty programs and reward schemes .
- Track customer participation and analyze program effectiveness.
- Promote loyalty benefits to encourage repeat purchases.

Marketing Campaign Support

- Support marketing team in executing targeted campaigns using CRM insights.

- Assist in planning campaigns during key jewellery seasons such as Akshaya Tritiya, Diwali, wedding season, etc. :

- Track response rates and campaign performance.

Customer Feedback & Service





- Collect and analyze customer feedback from store visits and online interactions.
- Coordinate with store teams to resolve customer complaints and service issues .
- Maintain high levels of customer satisfaction and brand loyalty .

Data Analysis & Reporting

- Generate periodic reports on:

- Customer acquisition

- Customer retention

- Repeat purchase rates

- Campaign performance

- Provide insights to improve sales and marketing strategies .

Required Skills & Competencies

- Robust customer relationship management skills :

- Good knowledge of CRM software and data handling :

- Excellent communication and interpersonal skills :

- Ability to analyze customer data and generate insights

- Proficiency in MS Excel, CRM tools, and reporting dashboards :

- Strong attention to detail and organizational skills

Educational Qualifications

- Bachelor’s degree in Marketing, Business Administration, or related field :

- MBA (Marketing/CRM) preferred

Experience

- 3-5 years experience in CRM, customer engagement, retail CRM, or marketing support
- Experience in retail, jewellery, luxury retail, or lifestyle brands preferred

Job Types : Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

📌 CRM : Png Jewellers (Nashik)
🏢 Deziners Studio
📍 Nashik