Job Title :Brand / Category Relationship Executive - Wires, Cables & Solar Inverters**

Role Overview

The Brand / Category Relationship Executive is responsible for driving sales, strengthening brand partnerships, and managing category growth for wires & cables, solar inverters, and allied electrical products. The role involves business development, vendor coordination, market expansion, and ensuring effective product positioning across target segments.

Key Responsibilities1. Sales & Business Development

- Promote and sell wires, cables, solar inverters, and related electrical products.
- Identify new business opportunities across retail, project, industrial, EPC, and solar installer segments.
- Achieve monthly and quarterly sales targets for assigned brands/categories.
- Expand dealer/distributor network and strengthen channel partnerships.
- Conduct regular market visits, site visits, and customer meetings.

2. Brand & Relationship Management

- Develop and maintain strong relationships with principal brands and manufacturers.
- Act as the key point of contact between the company and brand partners.
- Ensure alignment with brand strategies, schemes, and promotional activities.
- Coordinate for product availability, pricing, and recent product launches.
- Monitor brand performance and drive category growth initiatives.

3. Technical Support & Product Application

- Understand customer requirements and recommend suitable products (wires, cables, solar inverters, accessories).
- Provide basic technical guidance and product positioning support.
- Conduct product presentations, demos, and training sessions for customers and internal teams.
- Assist in preparing techno-commercial proposals and quotations.
- Coordinate with manufacturers for advanced technical queries and customized solutions.

4. Order Management & Coordination

- Follow up on enquiries, quotations, and negotiations to close orders.




- Ensure smooth order processing, including pricing approvals and documentation.
- Coordinate with supply chain/logistics teams for timely deliveries.
- Track order status and resolve any supply-related issues.

5. Market Intelligence & Category Growth

- Track competitor activities, pricing trends, and market developments.
- Identify high-growth segments and introduce new products accordingly.
- Support marketing initiatives such as promotions, campaigns, and product awareness programs.
- Provide feedback to management and brands on market demand and gaps.

6. After-Sales & Customer Satisfaction

- Ensure customer satisfaction through regular follow-ups.
- Coordinate with service teams for installation support, troubleshooting, and warranty cases.
- Build long-term relationships for repeat business and referrals.

7. Reporting & Documentation

- Maintain daily sales reports, visit reports, and pipeline tracking.
- Prepare monthly performance reports for assigned categories/brands.
- Maintain records of key accounts, orders, and interactions.

Key Skills & Requirements

- Strong understanding of wires & cables, solar inverters, and electrical distribution products.
- Good communication, negotiation, and relationship management skills.
- Ability to work with multiple stakeholders (brands, dealers, customers).
- Target-driven with a proactive sales approach.

Preferred Qualification & Experience

- Diploma / Bachelor’s degree in Electrical Engineering or related field.
- 2-5 years of experience in electrical products / wires & Cables / solar / distribution business.
- Experience working with brands, OEMs, or channel sales is an advantage.

Job Types : Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits :

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Category/brand Relationship Executive Electrical Products (Bidhannagar)
🏢 PURVA VASHI ELECTRICALS AND SERVICES
📍 Bidhannagar