Noida, Uttar Pradesh (Onsite) Experience: 10+ Years
Customer Segments: Pro-AV System Integrators, AV/IT Consultants, Enterprise AV Teams, Technology Managers and Commercial Technology Providers.

XTEN-AV is transforming the Pro-AV industry with an AI-powered platform for AV design, proposals, project management and workflow automation.

We are looking for a Director of Marketing & Growth to join our leadership team at our Noida headquarters. This is not a role focused primarily on managing day-to-day marketing activities. You will analyze markets, customers, competitors, channels, positioning, product adoption and the customer journey to uncover growth opportunities. You will work closely with our founders and across Marketing, Sales, Product and Customer Success to translate insights into measurable business growth.

The ideal candidate combines B2B SaaS marketing expertise with exceptional strategic thinking, commercial judgment, creativity and a strong bias toward experimentation.

i- Growth Strategy & Opportunity Identification
ii- Continuously identify and prioritize new growth opportunities across customer segments, geographies, products, pricing, partnerships, channels and the customer lifecycle.
Think beyond existing marketing programs and continuously ask where XTEN-AV's next significant source of growth can come from.

i- Diagnose growth challenges using customer behavior, funnel data, market intelligence, competitive analysis and first-principles thinking.
iii- Challenge assumptions and existing marketing playbooks when the data or market suggests a better approach.

i- Build a disciplined experimentation framework across messaging, acquisition, conversion, onboarding, activation, adoption, retention and expansion.
iii- Create an environment where the marketing organization continuously learns rather than simply executes.
iv- Full-Funnel Growth
Awareness → Acquisition → Conversion → Activation → Adoption → Retention → Expansion

Work closely with Sales, Product and Customer Success to identify friction, improve conversion and increase customer lifetime value.





i- Define how XTEN-AV and its products should be positioned within the rapidly evolving intersection of AI, Pro-AV design and workflow automation.
ii- Develop differentiated narratives that clearly communicate why customers should choose XTEN-AV over existing software, manual workflows or emerging competitors.
iii-Translate sophisticated capabilities—including AI-assisted AV design, automated schematics, BOM creation, CAD workflows and project automation—into compelling business outcomes and ROI stories.

Market & Customer Intelligence

Develop a deep understanding of our customers, including Pro-AV integrators, consultants, enterprise technology teams and AV professionals.

Turn market intelligence into actionable growth strategies.

- Determine the right combination of ABM, inbound, content, paid acquisition, events, partnerships, community, outbound support and other channels based on customer segment and economics.
- Rather than simply operating existing channels, continuously evaluate where marketing resources should be invested for the highest incremental return.

Creative & Messaging Strategy
i- Develop creative approaches for communicating complex technology simply and memorably.
ii- Challenge conventional B2B SaaS marketing and develop campaigns, narratives and creative concepts capable of standing out in the Pro-AV and technology markets.
Establish the metrics that matter most for growth and use them to guide business and marketing decisions.

Marketing-attributed ARR
Marketing Leadership

i- Lead, mentor and develop our marketing team across growth, demand generation, product marketing, content, creative and performance marketing.





ii- Establish clear priorities and empower functional team members to handle execution while maintaining strategic ownership of the overall marketing and growth direction.

You have personally contributed to meaningful growth at a B2B technology or SaaS company and can clearly explain:

Senior B2B SaaS / Technology Experience

i- 10+ years of experience in B2B marketing, growth, product marketing or related disciplines, including significant experience in senior leadership roles.
ii- Experience selling software or technology to professional, mid-market or enterprise customers is strongly preferred.

Commercial Mindset

i- You understand that marketing exists to create business outcomes.
iii- Robust Product Marketing Foundation
v- Experience marketing engineering software, workflow platforms, AI products, design tools or other technically complex B2B products is highly valuable.

ii- You are comfortable testing ideas, learning from unsuccessful experiments and changing direction when evidence contradicts your assumptions.

Data Fluency

i- You are comfortable working with marketing, product and revenue data and can independently derive insights from it.
ii- Experience with platforms such as HubSpot, Salesforce, Google Analytics, Mixpanel or equivalent systems is valuable, but strategic interpretation of data matters more than mastery of any particular tool.

ii- You bring original ideas rather than simply repeating established B2B marketing playbooks.

You can set direction, communicate clearly and raise the quality of thinking across a team without needing to personally manage every activity.

This is a leadership position based at our Noida office and requires full-time in-office presence.

Success in this position will not be measured by how many campaigns the marketing team launches.

Increase qualified pipeline and marketing-influenced ARR.
Strengthen XTEN-AV's positioning and differentiation.
Help leadership make better growth decisions.
Build a marketing organization that thinks strategically rather than simply executes tasks.

Competitive Compensation: Industry-leading compensation, performance incentives and company stock options.

📌 Growth Marketing Manager (Acquisition) (Noida)
🏢 XTEN-AV
📍 Noida