About us Fermi AI is building an AI tutor for students preparing for NEET and JEE. You will work daily with founders, product and academics to shape what we launch and how we talk about it.

Define Fermi AI's positioning against coaching institutes, online players and why an AI tutor built for NEET/JEE wins.
Own pricing and packaging inputs with founders: free tier, trials, subscriptions, test-series add-ons.
Plan launches and growth pushes around the exam calendar: current-session starts, board-exam season, JEE Main/Advanced and NEET results, and the dropper window.
Own the full funnel: awareness → install/sign-up → activation (first doubt solved, first practice set) → habit → paid → renewal.
Run performance marketing on Google, Meta, YouTube and app stores (UAC, ASO), with clear CAC and payback targets.
Set up attribution and analytics (MMP, product analytics, CRM) from day one.
Partnerships and offline channels
Build B2B2C channels: schools, small coaching institutes and teachers who adopt Fermi AI for their students.
Run scholarship tests, seminars and campus activations in coaching hubs
Shape marketing for any offline or hybrid presence we add later (open question: confirm plans).
Brand, content and community
Turn learning outcomes into proof — improvement data, student stories and results — strictly within our verified-claims policy.




Grow owned channels (YouTube, Instagram, Telegram/WhatsApp communities, PYQ and mock-test content) as top-of-funnel and showcases of the tutor in action.
Team, data and compliance
Hire the first marketing team (performance, content, community, design) and manage agencies.
Keep all advertising compliant with CCPA guidelines on misleading coaching ads and app-store policies (no unverified ranks, no guaranteed-selection claims, honest AI claims).

Ship positioning, messaging and a brand foundation the founders sign off on.
Hire or line up the first performance and content hires.
Build a recognised brand among NEET/JEE aspirants and parents, backed by published learning-outcome data.
8–14 years in marketing, with at least 4 years in Indian test-prep EdTech (NEET/JEE strongly preferred).

- Has done 0 → 1 or early scale-up work: built a channel, brand or team from nothing, not only run a mature machine.
- Strong performance-marketing command (Google, Meta, YouTube, app-store campaigns), hands-on, not only via agencies.
- Understands how Indian students and parents choose prep: results, trust, price, peer and teacher recommendations.
- Fluent in English and Hindi; one more regional language is a plus.

Built a YouTube channel or student community that became a major acquisition source.

📌 Head of Marketing - Full Time (Bengaluru)
🏢 Fermi AI
📍 Bengaluru