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Reports to: Regional Sales Manager – South

Responsible for achieving secondary sales targets across key accounts, driving penetration of the core and priority portfolio, developing new applications/business, and acquiring new profitable accounts across targeted industrial segments.

Achieve sales targets across assigned key accounts and territory.

Acquire and develop current accounts in Metal Fabrication, Auto Components, Casting & Forging, and Aerospace.

Build relationships with Key Opinion Leaders and senior stakeholders within key accounts.

Execute technical, marketing, sales promotion, and product demonstration activities.

Maintain regular customer engagement and achieve defined call-rate targets through Salesforce CRM.

Drive sales of new products and core portfolio products.

Maintain a healthy opportunity pipeline and ensure effective opportunity management through Salesforce.

Demonstrate product value propositions using sales-aid tools.

Conduct periodic joint reviews with channel partners and DSRs to ensure alignment, sales growth, and service levels.





Bachelor's degree in Engineering (Mechanical / Production / Industrial / Metallurgy or related discipline) preferred.

MBA/PGDM in Sales & Marketing is an added advantage.

Typically 3–5 years of experience in B2B/industrial sales, key account management, or technical sales.

Experience in abrasives, welding, cutting tools, industrial lubricants, paints, power tools, or related industrial products will be preferred.

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