Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and twelve-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients' lives every day, having already reached 30 million patients in over 80 countries.
We lead the way, finding cutting-edge solutions to even the most complex problems, all in the name of delivering better patient care.

Our business is growing rapidly across the globe and as we grow, our core culture of 'We Care' universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.

The Marketing Manager will lead Aerogen's brand awareness strategy in India and turn it into marketing programs that increase adoption and use of Aerogen technology across the country. Reporting to the Commercial Director, the role will work closely with sales leadership, Global Marketing, the Clinical Education Manager, Medical Affairs, other cross-functional teams and third-party vendors. The Marketing Manager will own the India marketing budget, direct spending toward agreed commercial priorities and measure the impact of marketing investment.

Marketing Strategy: You will create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share.

- Working with the RBMs, KAM and Clinical Education Manager in market to develop out specific messaging for both corporate and government sectors. Understanding key KPIs for each corporate group,



developing out metrics and correct data to support key claims for top level discussions to drive mass adoption within the hospital chains.
- Plan will factor in different media outlets, including social media, advertising, email, etc. You will partner with Commercial Leadership to develop execute best-in-class launches to drive maximum market penetration.
- Work with commercial team to onboard distributors in accordance with Aerogen best practice. Educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence. Organisation of bi-annual distributor meeting and ensure regular communications on in market activities and marketing updates.
- National Customer Facing Events: Full responsibility on Coordinating participation in events, event displays, and all promotion and lead generation activities. Responsible for key event measurables, reporting success and surveys on all engagements. Integrate KOL strategy with broader marketing team into our communications plan and showcase customer engagement activities and outputs. symposiums, workshops, webinars working with Medical Affairs and commercial. Gain accreditation for key activities and look to do full launch of AeroED, Aerogen's Education portal in market with clear measurable and ongoing management.
- Responsible for working with key societies, along with medical affairs to build education programs, support events and build rapport to influence guidelines.
- Ensure Aerogen's corporate brand guidelines are followed and adhered to within region at all times,



train out distributers on the use of Aerogen logo and expectations on representing the Aerogen product and name.

What education and experience are required
Minimum 10+ years Previous work experience in Medical Device Marketing. Spending at least 3-4 years in commercial role is desirable.

- Experience owning budgets, building and executing strategic marketing and demonstrating ROI.
- Must be energetic, self-motivated, detail-oriented, creative, strategic and highly accountable.
- Proven experience in creating a strategic work plan and executing programs to achieve specific goals.
- Experienced in working cross-functionally with people with diverse backgrounds.
- Proficiency with Microsoft Office suite, and CRM platform (ideally salesforce).
- Hands-on experience with project management and budgeting.
- Able to stay organized, operate independently with high quality and high detail orientation.
- Ability to travel 60% of the time.

Bachelor's Degree in Science and postgraduate qualification in Business or Marketing or equivalent job experience. Ideally with prior commercial experience.

- Experience in respiratory therapeutic area and the acute care hospital setting desirable.
- Experience in working with range of internal stakeholders locally and globally; including sales, marketing, operations, analytics and more.
- Our purpose is to transform patient lives and innovation is embedded in our culture. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. Competitive bonus plan.
- Above market life insurance.
- Opportunities for development and professional growth.
- 'Aerogen Connect' – our employee-led program that helps our global teams unite and have fun.

Visit our careers website for more information about life at Aerogen.
Aerogen is committed to promoting diversity, inclusion, and equality in the workplace.

📌 Marketing Manager (CRM, Website & Advertising) (Delhi)
🏢 Aerogen
📍 Delhi