The Opportunity This is a hands-on, executional role for a marketer who lives in the ad accounts. You'll run and optimize our app campaigns day to day on Meta and Google, working alongside our performance lead and growth team, and you'll get to do it in an environment where AI is baked into how we work. You'll launch, monitor, and optimize UAC campaigns on Google and Meta to drive app installs, engagement, and retention. You'll manage budgets across channels, watch the numbers closely, and make the calls that keep CAC down and volume up.

Be relentlessly data-heavy. You'll live inside campaign data (installs, CAC, ROAS, LTV, cohort behavior, funnel drop-offs), build and read your own dashboards, and hunt for where the money leaks and where the next gain is hiding. Feed the creative machine. Creative is our biggest lever, and you'll work closely with the creative team to make it count. You'll bring them data-backed angles, spot what's working for our audience, brief new variants, and test them fast so winners scale and losers die quickly.

Know the Meta and Google systems inside out, keep reading up on new ways to optimize, and jump on new features the platforms release to squeeze more out of them. You'll form AI-driven hypotheses,



use AI and automation to analyze data and diagnose campaigns quicker, and put those tools to work on the actual number you're chasing. Attribution looks off A channel plateaus A creative format suddenly dies You dig in, figure it out, and find the non-conventional path when the obvious one is exhausted. Work with our measurement setup (MMPs like AppsFlyer / Adjust / Singular, conversion events, deep links, attribution) so the data you're betting on is trustworthy, and work across product and creative teams to make every rupee convert.

Data-obsessed. A creative thinker with taste. 2–4 years in UAC / mobile app marketing, hands-on with Facebook Ads and Google Ads

- Excellent data analysis and problem-solving; Experience with MMP platforms (AppsFlyer / Adjust / Singular): events, deep links, attribution
- You've used AI or automation to speed up your marketing work

A track record of creative-led growth (you've made creative your winning lever before)

Edtech or consumer-app growth experience in the Indian market

Your creative direction reaches millions, with impact visible in days, not quarters.

You set the creative bar, the plan, and the win rate behind it.

Market-competitive salary and generous ESOP.

📌 Marketing Executive Performance (Bengaluru)
🏢 Supernova AI
📍 Bengaluru