Role: Performance Marketing Lead

Reporting to: CRO

About Us: Scrubsy is India's #1 foam-based household cleaner – trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We're a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we're building the team that is passionate!

Brief: As Performance Marketing Lead, you will own Scrubsy's entire paid advertising function – from Meta to Google to Amazon Sponsored Ads and quick commerce platform advertising. You will directly report to CRO. This is not just an execution role, you will set strategy, own the ROAS of paid media, and build a team.

Key Responsibilities:
Own the full performance marketing budget across all the channels – Meta, Google, marketplaces like Amazon/Flipkart, and quick commerce platforms
Define channel-level budget allocation, ROAS targets, and CAC benchmarks in alignment with revenue goals
Build and maintain channel-wise ROAS dashboards and reports – track and analyse campaign performance and funnel metrics
Run regular incrementality and A/B tests to validate spend decisions and creative performance
Build SOPs for campaign setup, reporting cadences, and budget management processes
Collaborate cross-functionally with various stakeholders to align campaigns
Monitor industry trends and competitor activity
Lead a team

What We Are Looking For

Mandatory Requirement

7 to 10 years of performance marketing experience in a D2C brand
Deep hands-on experience on Meta Ads,



Google Ads, Amazon Ads
Exceptional written and verbal communication skills
Robust analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with digital marketing tools and platforms
Ability to manage multiple priorities simultaneously
Attention to detail
Has led a team
Bachelors' degree in Marketing, Business or a related field

Additional Requirement

Prior experience in a D2C, e-commerce or a startup
Experience with quick commerce platform advertising
Experience with Marketing Mix Model (MMM)

Who You Are

ROAS-oriented – you always optimize for incrementality, not just reported ROAS and CAC
Builder – you enjoy creating the function from scratch, not just optimizing what already exists
Ownership Driven – you own campaign launch to revenue impact
Proactive – you identify problems and solve them without waiting for instructions

. Skillset Required: Performance Marketing, Paid Advertising, Marketing Strategy, Meta Ads, Google Ads, Amazon Ads, Amazon Sponsored Ads, Marketplace Advertising, Quick Commerce Platform Advertising, Budget Management, Channel Budget Allocation, ROAS Targeting, CAC Benchmarking, Dashboard Building, Reporting, Campaign Performance Analysis, Funnel Metrics Analysis, Incrementality Testing, A/B Testing, Creative Testing, SOP Development, Cross-functional Collaboration, Stakeholder Management, Written Communication, Verbal Communication, Analytical Skills, Data-driven Decision Making, Digital Marketing Tools, Priority Management, Team Leadership, D2C Marketing, E-commerce Marketing, Marketing Mix Model (MMM)

📌 Performance Marketing Lead (Gurugram)
🏢 Boldchem Science Private
📍 Gurugram