Position - Performance Marketing Specialist

Location - Hyderabad

ORGANISATION

Gamepoint is an award-winning sports company operating a chain of word class multi sports centres with sports such as Badminton, Squash, Table Tennis, Basketball, Football, Swimming and Pickleball. Gamepoint offers services such as coaching programs, membership, book n play and conduction of sports events to individuals and institutional customers. Successful serial entrepreneurs including IIM alumnus have set up Gamepoint with the vision to be the most trusted and preferred sports destination in India. More details are available at www.gamepointindia.com

At Gamepoint, we believe that sports has the power to transform individuals and communities. We seek enthusiastic individuals who share our passion for sports and are eager to contribute to our vision.

RESPONSIBILITIES

- Campaign Management

1. Plan, execute and optimize paid campaigns across Google Ads, Meta Ads and other platforms.
2. Drive lead and conversions for sports coaching, memberships, Book n Play, and other offerings.
3. Optimize campaigns to improve lead quality and conversion rates through audience targeting, bidding strategies, creative testing and retargeting.
4. Plan retargeting campaigns for existing users, inactive customers and unconverted leads.
5.



Manage campaign budgets and allocate spends based on performance.

- Analytics and Reporting

1. Track campaign performance across CPL, CPC, CTR, Conversions, CPA and ROAS.
2. Use Google Analytics, Tag Manager, and advertising dashboards to analyse performance.
3. Analyse customer journeys, identify funnel drop-offs, and recommended improvements.
4. Prepare regular reports with actionable insights to improve campaign efficiency.

Creative and Cross-Functional Collaboration

1. Work with creative, content, CRM and operations team to develop effective campaigns.
2. Monitor competitive campaigns, industry trends, and new digital advertising opportunities.

KEY COMPETENCIES

1. Should have at least 3 years of relevant experience in performance marketing.
2. Strong proficiency in Google Ads, Meta Ads Manager, GA4 and Google Tag Manager.
3. Experience in Lead generation, conversion tracking, retargeting and campaign optimization.
4. Solid analytical, communication and stakeholder management skills.
5. Experience in CRM platforms and consumer businesses is preferred.
6. Self-driven with strong adherence to deadlines.
7. Should be energetic with a passion to learn and grow.

📌 Performance Marketing Lead (Hyderabad)
🏢 Netplay Sports
📍 Hyderabad