Area Business Manager Modern Trade & Premium Trade

Location: Hyderabad
Department: Sales
Experience: 315Years
Employment Type: Full-time

Role Overview

We are looking for a driven Area Business Manager (ABM) to lead our Modern Trade, Premium Trade and General Trade business across Hyderabad.

The role involves direct store visits, key-account management, sales growth, merchandising, distributor coordination and supervision of field salesmen. The candidate will be responsible for building strong retail presence and delivering revenue and distribution targets.

Key Responsibilities

- Manage and grow Modern Trade, Premium Trade and key retail accounts across Hyderabad.
- Regularly visit stores to monitor sales, stock availability, visibility, pricing and merchandising.
- Develop relationships with store managers, purchase teams and category managers.
- Drive product listings, new store openings and expansion across retail chains.
- Manage and supervise salesmen/MRs working across assigned areas.
- Set daily and monthly targets for the field team and track performance.
- Ensure proper product placement, planogram compliance and in-store visibility.
- Monitor distributor inventory, secondary sales, collections and replenishment.
- Identify new retail opportunities and onboard premium stores and outlets.
- Conduct regular market visits and competitor analysis.
- Prepare sales reports,



forecasts and market updates for management.
- Ensure execution of schemes, promotions and trade offers.
- Achieve monthly distribution, sales and revenue targets.

Preferred Candidate Profile

- 3–15 years of experience in FMCG, Food, Nutrition, Wellness, Consumer Healthcare or related industries.
- Experience handling Modern Trade, Premium Trade, General Trade or Key Accounts.
- Robust understanding of retail sales and distributor networks.
- Prior experience managing field salesmen/MRs is preferred.
- Excellent communication, negotiation and relationship-management skills.
- Strong field orientation and willingness to travel extensively within Hyderabad.
- Target-driven, commercially sharp and comfortable working independently.
- Candidates with experience in premium FMCG, health & wellness, food products or consumer brands will be preferred.
- Must have a valid two-wheeler and be comfortable with daily market visits.

Key Performance Indicators

- Monthly sales and revenue achievement
- Current outlet and account acquisition
- Distribution and numeric reach
- Store productivity
- Stock availability
- Visibility and merchandising execution
- Field-team productivity
- Secondary sales growth

Ideal Candidate: A hands-on sales professional who can open accounts, grow existing stores, manage a field team and personally drive execution in the market.

📌 Area Business Manager (Hyderabad)
🏢 Seneca Foods
📍 Hyderabad