24 Oct
|
dentsu
|
Bengaluru
Job Description
• Deep expertise in at least one paid media channel — Search, Shopping, Programmatic, or Marketplace Ads — with the ability to guide strategy and review execution across all.
• Experience managing campaigns on Flipkart Ads, Amazon Sponsored Ads, or similar marketplace advertising platforms is a strong differentiator and highly preferred.
• Proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics 4 — and comfort with marketplace-specific tools (Helium 10, Amazon Pi, or Flipkart's own campaign manager).
• Proven ability to manage a team of 5–10 people — Pod Leads, Executives, and Analysts — and hold them to outcomes.
• Strong analytical mindset: comfortable building performance narratives from data, not just pulling dashboards.
• Explicit, confident communicator — with clients in Business Reviews and with leadership in programme updates.
• Strong project management instincts: you can track multiple workstreams, spot risk early, and drive resolution without waiting to be told. What Sets You Apart
• You have run end-to-end marketplace advertising — from seller onboarding through campaign activation and performance review.
• You have managed large advertising spends (₹1 Cr+ per month) and know how to keep pacing, quality, and ROI in balance simultaneously.
• You have built programmes or processes from scratch — scrums, reviews, SOPs — not just inherited them.
• You think in seller outcomes, not just campaign metrics.
You know that a healthy seller business drives healthy ad spend.
• You are comfortable being the "accountability anchor" — the person the team comes to when things are stuck, and the person leadership comes to when they need a clear picture. Education Qualification Field Requirement Bachelor's Degree Any discipline Required MBA / PGDM Marketing, Digital, or Business Preferred Executive Education Digital Marketing, Marketplace, or Analytics Advantageous Certifications Marketplace & Retail Media Certification Issuing Body Status Flipkart, Amazon, Myntra Ads Certification Flipkart Preferred Amazon DSP Certification Amazon Preferred Walmart Connect Certification Walmart / PhonePe Advantageous Digital Advertising Certification Issuing Body Status Google Search Advertising Google Skillshop Required Google Shopping Advertising Google Skillshop Required Google Display & Video 360 Google Skillshop Preferred Meta Blueprint — Media Buying Meta Preferred Data & Analytics Certification Issuing Body Status Google Analytics 4 (GA4) Google Skillshop Required Looker Studio / Data Studio Google Preferred Advanced Excel / Google Sheets Microsoft / Google Preferred Strategy & Programme Management Certification Issuing Body Status Google AI Essentials Google Preferred Project Management (PMP / PRINCE2) PMI / Axelos Advantageous LinkedIn Marketing Labs LinkedIn Advantageous
Location:
Bangalore Brand: Dwa Time Type: Full time Contract Type: Permanent
📌 Performance Lead (Bengaluru)
🏢 dentsu
📍 Bengaluru