Job Summary:We are looking for a highly skilled and data-driven Performance Marketing Specialist to join our team. The ideal candidate will be a master of paid acquisition with deep, hands-on experience scaling Google Ads campaigns specifically within the US market. In addition to Google Ads, you will also be responsible for strategizing, executing, and optimizing paid social campaigns across Meta (Facebook/Instagram) and LinkedIn. If you have a proven track record of driving high-quality leads, maximizing ROAS, and understanding the nuances of the US audience, we want to meet you.

Key Responsibilities
Google Ads (US Market Focus):
• End-to-end management of Google Ads campaigns (Search, Display, Performance Max, YouTube) strictly targeting the United States.
• Leverage a deep understanding of US consumer behavior, regional nuances, and high-intent keyword strategies to drive conversions.
• Manage substantial ad budgets, ensuring optimal pacing, minimal wastage, and consistent improvement in Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). Meta & LinkedIn Ads:
• Develop and execute highly targeted B2B and B2C campaigns on LinkedIn to drive quality lead generation.
• Manage full-funnel Meta Ads campaigns, utilizing advanced audience targeting, lookalike audiences, and retargeting strategies.
• Coordinate with the creative team to develop compelling ad copy, visuals, and video assets tailored to each platform. Tracking, Analytics, & Optimization:
• Conduct continuous A/B testing of ad copy, landing pages, bidding strategies, and audience segments.
• Set up, troubleshoot, and manage tracking pixels, conversion tags,



and Google Tag Manager (GTM).
• Analyze performance data using Google Analytics (GA4) and native platform dashboards to uncover actionable insights.
• Prepare and present regular performance reports to stakeholders, translating complex data into clear business outcomes. Requirements &

Qualifications:
•

Experience:
3+ years of dedicated experience in Performance Marketing, Paid Media, or a similar role.
• US Market Expertise (Mandatory): Proven track record of managing and scaling Google Ads campaigns specifically targeting the US market. Must understand US geography, time zones, and buyer psychology.
• Multi-Platform Mastery: Hands-on experience executing profitable campaigns on Meta Ads Manager and LinkedIn Campaign Manager.
• Analytical

Skills:
High proficiency in Google Analytics (GA4), Google Tag Manager, and advanced Excel/Google Sheets. Experience with Looker Studio or other data visualization tools is a plus.
• Certifications: Active Google Ads and/or Meta Blueprint certifications are highly preferred.
• Communication: Excellent written and verbal English communication skills to craft compelling ad copy and present data effectively.

What We Offer
• Competitive salary and performance-based bonuses.
• Opportunity to work with significant ad budgets and scale global campaigns.
• Flexible

working hours
/ Work from home options (Customize this based on your company policy).
• Continuous learning and professional development opportunities. We’d love to hear from you, drop in your resume to [email protected] or Via Whatsapp at (phone hidden)

📌 Performance Marketing Specialist (India)
🏢 Inclusive Staffing
📍 India