Company Description Skillofy_AI is a next-generation edtech company focused on empowering people with the technical and non-technical skills needed to succeed in today’s digital economy. The organization delivers hands-on, industry-driven programs for students, working professionals, and organizations, combining live mentor-led sessions with practical, real-world projects. Skillofy_AI offers a broad range of tech programs, including AI, machine learning, system design, and full-stack development, alongside non-tech programs such as product management, program management, and business communication. In addition to education, the company builds AI-powered solutions for businesses and supports career transformation through structured learning paths, mentorship, and exposure to real industry scenarios. Its mission is to bridge the gap between learning and application, and its vision is to become a global hub for talent development and innovation powered by AI. Role Description This is a full-time remote role for a Digital Marketing Expert at Skillofy_AI. The Digital Marketing Expert will plan, execute, and optimize digital campaigns across channels such as social media, email, search, and content platforms to drive awareness, leads, and enrollments. This role includes developing and implementing marketing strategies, managing social media presence, coordinating with sales and product teams, and analyzing campaign performance using analytics tools.



The individual will create compelling digital assets and messaging tailored to various audience segments, monitor trends and competitor activity, and continuously test and refine campaigns for better ROI. The role also involves supporting brand-building initiatives, contributing to growth experiments, and maintaining consistent communication with internal stakeholders in a remote, team-oriented environment. Qualifications
• Candidates should possess strong Marketing and Marketing Strategy skills for planning, executing, and optimizing multi-channel campaigns.
• Candidates should possess Social Media Marketing skills to manage platforms, grow engagement, and run paid and organic social campaigns.
• Candidates should possess solid Communication skills for clear messaging, cross-functional collaboration, and stakeholder alignment.
• Candidates should possess Sales-related skills to align marketing funnels with revenue objectives, nurture leads, and support conversion efforts.
• Experience with digital analytics tools (e.g., Google Analytics, Meta ads, marketing automation platforms) and data-driven decision-making.
• Proven track record in edtech, SaaS, or technology-focused environments is preferred.
• Ability to work independently in a remote setup, manage multiple campaigns, and meet deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Digital Marketing Expert (Lucknow)
🏢 skillofy_ai
📍 Lucknow