Job Description
Content & Growth Strategist About Ostello Ostello is a live-learning marketplace connecting learners with expert educators for personalised, one-on-one learning experiences. Our mission is to make quality learning accessible through live, interactive sessions with real educators. We are building a brand that learners discover, trust, and recommend. We are looking for a highly creative, curious, and execution-oriented individual who can help Ostello grow its visibility across AI search engines, online communities, and influencer platforms. The Role We are looking for a outstanding thinker who can turn ideas into measurable growth. Your primary focus will be Answer Engine Optimization (AEO), Reddit marketing, and influencer management. You will research how people discover and evaluate learning platforms, develop creative growth strategies, build Ostello's presence across relevant digital channels, and execute campaigns from idea to outcome. This role is for someone who goes beyond following instructions — someone who identifies opportunities, experiments with new approaches, and takes ownership of results.

Key Responsibilities
1. AEO (Answer Engine Optimization)
- Develop strategies to improve Ostello's visibility across AI-powered platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Research questions learners ask AI tools about spoken English, online tutoring, language learning, and educational platforms.
- Develop content ideas and answer-focused content briefs that improve Ostello's discoverability.
- Identify relevant websites, publications, expert resources, and credible sources where Ostello can earn mentions and citations.
- Work with the content and SEO teams to improve website content, topical authority, and brand visibility.
- Regularly test relevant AI-search queries, track brand mentions and citations, and identify opportunities to improve performance. 2. Reddit Marketing & Community Growth
- Identify relevant subreddits and online communities where learners discuss English fluency, language learning, education, and career development.
- Understand community behaviour, common questions, pain points, and conversations before developing a participation strategy.
- Create helpful, authentic contributions that establish Ostello's credibility and expertise.
- Identify opportunities for educational discussions, expert participation, and relevant brand mentions.
- Monitor conversations, identify emerging learner needs, and bring insights back to the marketing team.
- Track referral traffic,



brand mentions, engagement, and conversions where measurable. Important: We want genuine community participation, not spam, fake accounts, manufactured reviews, or promotional comments that violate community rules. 3. Influencer Marketing & Creator Partnerships
- Identify and shortlist relevant influencers, educators, micro-creators, and UGC creators.
- Research creators based on audience relevance, engagement quality, content style, credibility, and commercial suitability.
- Develop creative campaign concepts, video hooks, content briefs, and influencer scripts.
- Manage creator outreach, negotiations, deliverables, timelines, and campaign execution.
- Work with creators to produce authentic content around learner challenges, English-speaking confidence, and live learning.
- Track campaign performance, including views, engagement, clicks, registrations, customer acquisition, and revenue where measurable.
- Build a repeatable system for identifying and scaling successful creator partnerships. 4. Content Ideation & Creative Thinking
- Generate original growth ideas for Ostello across AI search, communities, social media, and influencer channels.
- Identify emerging trends, audience conversations, and content opportunities before competitors do.
- Write compelling hooks, short-form video scripts, campaign concepts, and creative briefs.
- Turn learner pain points into relatable stories, educational content, and campaigns that encourage action.
- Experiment with unconventional distribution strategies and evaluate what works.
- Bring fresh perspectives to how Ostello can build trust and differentiate itself from competing learning platforms. 5. Execution, Analytics & Experimentation
- Take ownership of projects from research and ideation through execution and reporting.
- Maintain a clear content, influencer, and organic growth calendar.
- Run structured experiments, document learnings, and scale successful approaches.
- Track key metrics such as AI citations, organic referral traffic, brand mentions, influencer campaign performance, and learner registrations.
- Share weekly progress reports, insights,



and actionable recommendations.
- Coordinate with the SEO, content, design, and performance marketing teams whenever required. What We Are Looking For
- 1–3 years of relevant experience in AEO, SEO, content marketing, influencer marketing, community marketing, or organic growth.
- Strong writing, research, communication, and creative thinking skills.
- A genuine understanding of how people discover information through AI search, search engines, online communities, and creators.
- Experience in influencer research, creator outreach, or campaign management.
- Familiarity with Reddit and the ability to understand community culture and participation guidelines.
- Strong curiosity about AI tools, emerging marketing channels, and consumer behaviour.
- Ability to turn broad ideas into structured plans and execute them independently.
- Comfort with analytics, experimentation, and performance reporting.
- Strong ownership, attention to detail, and willingness to learn quickly. What Success Looks Like In this role, success means:
- Improving Ostello's visibility for relevant learner questions across AI-powered search experiences.
- Building credible brand mentions and useful contributions across relevant online communities.
- Establishing a consistent pipeline of relevant influencer and creator partnerships.
- Generating original content and campaign ideas that translate into execution.
- Increasing qualified organic traffic, brand discovery, registrations, and attributable revenue over time.
- Developing repeatable growth processes instead of relying on isolated campaigns. Who Will Thrive in This Role? You will thrive here if you are naturally curious, think beyond conventional marketing playbooks, enjoy researching how people behave online, and can turn ideas into action. You do not need to know everything about AEO on day one, but you must be willing to learn, experiment, and take responsibility for outcomes. We value demonstrated ability, original thinking, and execution more than impressive job titles or qualifications alone. ## Application Process Please share your resume and examples of relevant work, such as:
- An AEO, SEO, or organic growth project you have worked on.
- An influencer campaign you helped execute.
- A content idea or campaign you developed from scratch.
- Any measurable results you achieved. Shortlisted candidates may be given a practical assignment to assess their research ability, creative thinking, and execution approach.

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