Job Title: Senior Manager / Lead – Brand & Growth Employment Type: Full-time | On site

Education:
Minimum: Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field Preferred: MBA/PGDM in Marketing

Experience:
5–7 years in manufacturing / plant operations About Smart Node: Smart Node is one of India’s leading brands in wireless home automation, transforming homes, offices, and hotels into smart spaces. With over 8 years of innovation, we are on a mission to simplify lives through cutting-edge automation technology made in India. Join our passionate and fast-growing team to be part of the next big revolution in smart living.

About the Role
Smart Node is entering an important growth phase, with increasing focus on brand building, consumer acquisition and expansion across markets. We are looking for a strong marketing leader who can bring brand and growth together—building a differentiated Smart Node brand while also creating measurable consumer demand and a healthy pipeline of qualified leads. This is a key role within the marketing function and will work closely with the CMO, internal teams and external agency partners.

Key Responsibilities
Brand Building Strengthen and evolve Smart Node's brand positioning and communication across markets Build a differentiated and consistent brand identity aligned with company growth goals Plan and execute brand campaigns to increase visibility and recall Demand Generation & Performance Marketing Drive customer acquisition through performance marketing and digital channels Build and manage a healthy pipeline of qualified leads Continuously optimize campaigns to improve conversion rates and reduce cost per qualified lead Track and report on acquisition efficiency and marketing ROIContent, Social Media & Audience Engagement Own the content strategy across social media and digital platforms Plan and manage creator/influencer collaboration programmes Create engaging content that builds audience connection and brand affinity Product Marketing Work closely with product and sales teams to translate product features into explicit, consumer-friendly propositions Develop compelling launch communication for new products/features Craft effective sales narratives and support the sales team with positioning inputs Marketing & Sales Collateral Design and develop marketing collateral (brochures, presentations, digital assets) and sales enablement material Ensure brand consistency across all collateral and touchpoints Stakeholder & Agency Management Manage relationships with external agency partners to ensure quality and timely delivery Collaborate closely with the CMO and internal cross-functional teams Handle multiple marketing initiatives simultaneously, balancing brand and growth priorities Who Can Apply (Ideal Backgrounds): Marketing professionals with 5–8 years of combined experience across brand marketing and growth/performance marketing (not purely one or the other) Candidates currently working in, or with strong exposure to: Consumer technology / consumer electronics Durables (home appliances, white goods) D2C (Direct-to-Consumer)



brands Lifestyle brands Home improvement / home decor Other fast-growing consumer-facing categories Professionals who have worked in agency + client-side roles, or purely in-house brand/growth teams, with hands-on ownership (not just strategic oversight) Candidates who've managed external agencies (creative, media, digital) as part of their role People comfortable working in lean/growing organizations where they'll wear multiple hats — not just large-team, siloed corporate setups Strong digital-first marketers — someone who understands both offline brand building and online performance/digital channels Candidates who've directly contributed to measurable business outcomes (lead volume, CAC, conversion rate) — not just brand awareness metrics alonePreferred industry experience includes: Consumer Technology / Consumer Electronics Durables (home appliances, white goods, electricals) D2C (Direct-to-Consumer) brands Lifestyle brands Home Improvement / Home Décor Other fast-growing, consumer-facing categories with a strong digital/D2C presence Why Join Us? Be part of a fast-growing, innovation-driven smart automation company Flexible, remote-first work culture Attractive fixed salary + performance-based incentives Exposure to premium residential and commercial projects Opportunity to build your personal brand in the smart home technology space
• https://smartnode.in/

📌 Brand & Growth Manager (Vadodara Only)
🏢 Smart Node
📍 Vadodara