Description

Responsibilities: Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact. Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness. Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs. Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience. Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements. Ensure brand voice, tone, and standards are consistently applied across all content deliverables. Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

Qualifications

Bachelors - Communication, Bachelors - Design, Bachelors - Graphic Design, Bachelors - Human Computer Interaction (HCI), Bachelors - Visual Communication

Certifications

Required Skills

Adaptive Technology, Client Relations, Collaboration Tools, Content Management Systems (CMS), Content Strategy, Design Thinking, Digital Content Creation, User Experience (UX)

Language

English

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

Content Design

Remote Type -

Hybrid

Work Shift -

Variable (India)

Why join Genpact?




• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Chance Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

📌 Specialist - Content Design 4B (India)
🏢 1401 Genpact India
📍 India