About the role

You will own the measurement and data capture layer across Redbubble and TeePublic. That means server-side tagging, pixel infrastructure, CDP event pipelines, and the consent and governance layer that sits under all of it. You will work closely with marketing, product, and the data engineering team to ensure events are accurate, governed, and activated reliably.

In this hands-on engineering role, you will design real-time data collection layers, build high-throughput event streaming pipelines, and connect our data infrastructure directly to downstream channels like Email Service Providers (ESPs), ad platforms, and Customer Data Platforms (CDPs).

You will bridge backend streaming systems, client-side web/mobile environments, and third-party SaaS platforms to ensure user actions are captured accurately, securely, and in real time without compromising site performance.

Core Responsibilities

Client side & Server-side tagging and pixel infrastructure (Must Have)

- Design, build, and scale both client-side and server-side tagging infrastructure—initially managing, debugging, and scaling GA4 and GTM implementations across Redbubble and TeePublic, while actively leading the architectural transition to RudderStack as our primary CDP and unified source of truth for event data.
- Architect and manage server-side tagging infrastructure (Server-side GTM, edge nodes, or microservices) for first party data capture and Conversion APIs (Meta CAPI, Google Analytics 4 MP).
- Build robust error handling, schema validation, backpressure management, and dead-letter queues for missing or malformed tracking.

CDP event pipelines





- Build and maintain RudderStack source configurations, transformations, and destination routing
- Own the event schema: instrumentation specs, validation rules, data dictionary
- Design webhooks, reverse ETL workflows, and custom API connectors to sync user profile traits, event triggers, and transactional status updates for lifecycle marketing campaigns.
- Triage and resolve event quality issues across web, app, and backend sources
- Ensure data privacy, identity resolution across anonymous and identified sessions, and strict governance across all outbound platform feeds.

Third-party data ingestion

- Build and maintain ingestion pipelines using Funnel.io, Fivetran, or equivalent tools for external marketing datasets (spend data, platform reporting, offline data)
- Ensure ingested data lands in the warehouse with consistent schema, provenance tagging, and refresh cadence documentation

Measurement and reporting support

- Support campaign attribution and funnel reporting by ensuring upstream data quality
- Partner with Martech Product on event taxonomy and metric definitions

What good looks like in 90 days

- Full audit of current RudderStack event coverage against the event spec, gaps documented




- Server-side GTM containers reviewed and tag inventory published
- At least one Fivetran or Funnel.io integration pipeline owned end to end
- Consent handling gaps identified and a remediation plan in Jira

Requirements

Must have:

- 5-7 years in measurement engineering, MarTech data capture, or a closely related role
- Strong proficiency in JavaScript/TypeScript (browser runtime, asynchronous execution, DOM handling) and Python, Node.js, or Go for server-side logic and pipeline development.
- Hands-on expertise with client-side and server-side GTM, GA4, and up-to-date Customer Data Platforms (specifically RudderStack or equivalent), including direct experience managing migrations or consolidating fragmented tag setups into a centralized event schema.
- Practical experience with RudderStack or equivalent CDP: source config, transformations, destination management
- Server-side tagging & CAPI expertise: Direct experience configuring and scaling Server-side GTM or custom edge-routing services.
- Strong understanding of consent signal handling and its effect on measurement (GDPR, CCPA)
- SQL proficiency and Python for pipeline logic, transformations, and debugging
- Experience integrating third-party data via tools like Fivetran, Funnel.io, or direct API Experience with both Google and Meta pixel and conversion API implementations

Preferred:

- Familiarity with identity resolution concepts and how they intersect with server-side measurement
- Exposure to Airflow or another orchestration tool for scheduling ingestion jobs
- Ecommerce or marketplace background

📌 Sr. Engineer, MarTech - Data Capture (Gurugram)
🏢 Articore Group
📍 Gurugram