Location: Mumbai / Navi Mumbai

Work Mode: Hybrid

Experience: 7-10 years

Type: Full-time

About Pixelo Digital

Pixelo Digital is a B2B growth and GTM company helping technology businesses generate pipeline, conversations and revenue.

We work across outbound, ABM, intent-led campaigns, performance marketing, SEO, content and data-driven GTM.

We’ve worked with 250+ brands across technology, SaaS and enterprise, and we’re building a brand around one simple idea: Great marketing should create business impact.

Alongside our services, we’re building Prospectoo, our B2B GTM intelligence platform, to help businesses identify, engage and convert their ideal customers more effectively.

About the Role

We’re looking for a Senior Manager - Content & Growth who can bring together content strategy, organic growth and B2B demand generation to build a scalable marketing engine for Pixelo Digital and Prospectoo.

This role goes beyond creating content or running campaigns. You’ll be responsible for turning content, SEO, thought leadership and multi-channel marketing initiatives into measurable business outcomes.

You’ll work across the entire growth journey:

Strategy → Content → Distribution → Acquisition → Conversion → Pipeline → Revenue

From building content that establishes authority to improving organic visibility through SEO, AEO and GEO, you’ll identify opportunities to attract the right audience, generate demand and accelerate growth.

You’ll work closely with leadership, sales, partnerships and product teams, combining strategic thinking with hands-on execution to build a stronger brand and a predictable growth engine.

What You'll Do

Content Strategy & Thought Leadership

- Develop and execute a content strategy aligned with business goals, target audiences, and GTM priorities.
- Create and oversee high-impact content across blogs, case studies, landing pages, whitepapers, reports, newsletters, webinars, and product-led content.
- Build thought leadership across LinkedIn and other relevant platforms to strengthen brand authority and engage B2B decision-makers.
- Translate complex B2B GTM, SaaS, and technology concepts into compelling content that resonates with target buyers.
- Collaborate with internal teams and subject matter experts to develop original insights, customer stories, and industry-focused content.

SEO, AEO & GEO

- Own organic growth across Technical SEO, On-Page SEO, Content SEO, and Programmatic SEO.
- Optimise content for traditional search engines, AI-powered search, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO).
- Develop keyword strategies, content clusters, comparison pages, and search-led landing pages to improve visibility and qualified organic traffic.
- Monitor search performance, identify content gaps, and implement strategies to improve rankings, engagement, and conversions.

B2B Growth & Demand Generation

- Develop and execute integrated GTM and demand generation campaigns across organic, paid, content, and outbound channels.
- Define ideal customer profiles (ICPs), buyer personas, target segments, and messaging to support focused marketing initiatives.
- Build campaigns that move prospects through the buyer journey, from awareness and engagement to lead generation and conversion.
- Work with SDR, sales,



and partnerships teams to improve lead quality, conversion rates, pipeline velocity, and revenue contribution.
- Identify new market opportunities through competitor analysis, customer insights, and industry research.

Performance Marketing & Campaign Optimisation

- Plan, execute, and optimise paid campaigns across Google Ads, LinkedIn Ads, display advertising, remarketing, and account-based advertising.
- Manage campaign budgets, targeting, creative testing, and performance optimisation to maximise qualified demand and return on investment.
- Track key metrics such as CPL, CAC, conversion rates, ROAS, and pipeline contribution.
- Align paid campaigns with content strategy, ICPs, and broader GTM objectives to create a consistent buyer experience.

GTM Automation & AI-Powered Marketing

- Leverage AI tools and marketing automation platforms to improve content production, campaign execution, personalisation, and operational efficiency.
- Build and optimise workflows for audience segmentation, lead capture, nurturing, scoring, routing, and campaign follow-ups.
- Use relevant prospecting, enrichment, and intelligence tools to support account research, campaign targeting, and audience insights.
- Identify opportunities to streamline marketing processes and scale repeatable growth initiatives through automation.

Product Marketing & GTM Enablement

- Work with product, sales, and leadership teams to develop positioning, messaging, value propositions, and go-to-market strategies for Pixelo Digital and Prospectoo.
- Translate product capabilities into clear benefits through product pages, solution pages, comparison content, sales collateral, and campaign assets.
- Support product launches, new service offerings, and market expansion initiatives.
- Equip sales and SDR teams with relevant content and messaging to support prospect engagement and deal progression.

Website Optimisation & Analytics

- Improve website performance through conversion rate optimisation (CRO), landing page testing, user journey analysis, and content improvements.
- Build reporting frameworks and dashboards to track traffic, engagement, MQLs, SQLs, campaign performance, pipeline contribution, and revenue attribution.
- Use tools such as Google Analytics 4, Google Search Console, and CRM platforms to identify trends and actionable growth opportunities.
- Continuously test, analyse, and refine campaigns and content based on data and business outcomes.

Leadership & Cross-Functional Collaboration

- Own content and growth initiatives from strategy and planning through execution, measurement, and optimisation.
- Collaborate with sales, SDR, product, partnerships, and leadership teams to align marketing priorities with revenue goals.
- Manage external agencies, freelancers, and vendors where required.
- Mentor team members, establish scalable processes, and drive accountability across content and growth initiatives.
- Stay updated on evolving B2B marketing trends,



AI-powered search, GTM strategies, martech, and demand generation practices.

Key Tools You’ll Work With:

- Content, SEO & Research: Ahrefs, SEMrush, Google Search Console, GA4, AI-powered content tools.
- Performance Marketing: Google Ads, LinkedIn Campaign Manager, remarketing and analytics platforms.
- GTM, Prospecting & Intelligence: LinkedIn Sales Navigator, Apollo, Lusha, Prospectoo.
- CRM & Marketing Automation: HubSpot, Salesforce, and relevant workflow automation platforms.
- AI & Productivity: Generative AI tools and automation solutions for research, content, personalisation, and campaign optimisation.

What We’re Looking For:

- Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or relevant master's degree is a plus.
- 7–10 years of experience in B2B content marketing, growth marketing, demand generation, digital marketing, or GTM-focused roles.
- Proven experience building content strategies that strengthen brand positioning, generate demand, and contribute to business growth.
- Strong understanding of SEO, AEO, GEO, content distribution, thought leadership, and organic growth strategies.
- Hands-on experience with paid media campaigns, including Google Ads and LinkedIn Ads, along with campaign measurement and optimisation.
- Experience with B2B SaaS, technology, IT services, or other B2B business models.
- Understanding of ICP segmentation, buyer journeys, lead generation, marketing funnels, and account-based marketing.
- Familiarity with AI-powered tools, marketing automation, CRM systems, and data-driven campaign optimisation.
- Strong analytical, communication, writing, project management, and stakeholder management skills.
- Ability to translate business objectives into effective marketing strategies while remaining closely involved in execution.

You’ll Thrive Here If

- You think beyond content output and focus on business impact, audience engagement, and pipeline contribution.
- You can connect brand building, organic growth, paid marketing, and GTM execution into one cohesive strategy.
- You enjoy experimenting with AI, automation, and emerging marketing technologies to scale results.
- You are comfortable working across teams, taking ownership, and making data-backed decisions.
- You thrive in a fast-paced environment where strategy, creativity, and execution go hand in hand.

What You'll Get at Pixelo

- ? Ownership & Impact - Lead meaningful content and growth initiatives that directly contribute to business outcomes.
- ? Room to Experiment - Explore recent channels, AI tools, marketing strategies and growth opportunities.
- ? Cross-Functional Exposure - Work closely with leadership, sales, partnerships and product teams.
- ? Learning & Growth - Build expertise across content, organic acquisition, demand generation and B2B GTM.
- ? Great Perks - Hybrid work, health insurance, gym membership, sports sessions, snacks, team events, offsites and more.

Ready to Build What's Next?

If you’re someone who understands both the power of great content and the mechanics of scalable B2B growth, we’d love to hear from you.

Come build a content and growth engine that doesn't just attract attention - it creates business impact.

Contact Information: [email protected].

📌 Senior Manager - Content & GrowthB GTM) (Navi Mumbai)
🏢 Pixelo Digital
📍 Navi Mumbai