Job Description: Area Retail Associate (ARA)

Reports To: Area Sales Manager / Regional Manager

Location: Hyderabad

Role Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Responsibilities

1. Store Support & Operations: -

- Assist multiple SIS with day-to-day operational requirements.

2. Sales Performance & Targets: --

- Track SIS-level KPIs
- Support SIS Staff in achieving sales targets through improved service and selling skills.
- Analyze SIS performance and share insights with the Area Sales Manager.

3. Visual Merchandising: -

- Ensure VM standards are implemented consistently across all SIS.
- Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
- Audit SIS display quality and provide corrective action plans.

4.



Inventory & Stock Management: -

- Assist SIS in stock replenishment, stock counts, and shrinkage control.
- Identify fast/slow-moving products & support stock balancing across stores.
- Report stock gaps and discrepancies to the Area Manager.

5. Training & Team Development: -

- Conduct on-floor training for new and existing Retail Associates.
- Reinforce product knowledge, customer service expectations, and selling skills.
- Support performance coaching for SIS staff.

Qualifications & Requirements

- Education: Graduate (Preferred: Business, Retail, Marketing).
- Experience
- 2-5 years in retail operations.
- Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

Working Conditions

- Field-based role requires daily/weekly travel across assigned stores.
- Flexible schedule, including weekends and retail peak seasons.

📌 Area Retail Associate- AP & Telangana (Third-party) (Hyderabad)
🏢 Puma
📍 Hyderabad