Marketing Manager – Shoption Pvt. Ltd.

Location:
Pune

Experience:
5–10 Years Employment: Full-time Industry: AgriTech / E-commerce / B2B & B2C About ShoptionShoption is building a technology-led end-to-end agriculture commerce platform, connecting farmers, retailers, brands and manufacturers. With a strong presence across India and a growing portfolio under GBRU, we are now scaling our B2C and B2B businesses aggressively. Role OverviewWe are looking for a high-energy, entrepreneurial Marketing Manager who can own marketing end-to-end—from brand building and digital acquisition to campaigns, content, social media, performance marketing and offline activation. This is not a conventional corporate marketing role. We are looking for someone who can think strategically, execute aggressively and build a large national brand.

Key Responsibilities
• Develop and execute annual and monthly marketing strategy for Shoption and GBRU.
• Build strong brand awareness and positioning across farmer, retailer and consumer segments.
• Own digital marketing, performance marketing, SEO, social media and content marketing.
• Plan and execute campaigns across Meta, Google, YouTube, WhatsApp and other digital channels.
• Drive customer acquisition, lead generation, conversion and repeat purchases.
• Develop high-impact campaigns, creatives, videos, reels, product launches and promotional communication.
• Work closely with the B2C, B2B, Sales and Product teams to create integrated campaigns.
• Plan farmer-focused and rural marketing initiatives, dealer activations, exhibitions and events.




• Build and manage relationships with creative agencies, media partners, influencers and marketing vendors.
• Track marketing ROI, CAC, ROAS, leads, conversions, engagement and revenue contribution.
• Use customer and sales data to continuously optimize campaigns and marketing spends.
• Build a strong and consistent Shoption & GBRU brand identity across all touchpoints.
• Lead and manage the marketing team and external partners. What We Are Looking For
• 5–10 years of experience in Marketing / Growth / Brand / Digital Marketing.
• Experience in e-commerce, consumer brands, AgriTech, FMCG, D2C or marketplace businesses preferred.
• Solid understanding of performance marketing and brand marketing.
• Excellent understanding of Meta Ads, Google Ads, YouTube, SEO, CRM and WhatsApp marketing.
• Strong analytical and commercial mindset—you should understand marketing numbers, not just marketing creatives.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced founder-led organisation.
• High ownership, entrepreneurial mindset and strong execution ability. Key Success MetricsBrand Growth | Customer Acquisition | Revenue | ROAS | CAC | Leads | Conversion | Repeat Purchase | Digital Reach | Marketing ROI Why Join Shoption?You will get the opportunity to work directly on building a national AgriTech brand, with the scale and ambition to create one of India's largest agriculture commerce businesses.
• If you are someone who wants to build a brand—not just manage campaigns—this role is for you.

📌 Marketing Manager (India)
🏢 Shoption
📍 India