24 Oct
|
Vervotech, A Constellation Inc
|
Pune
24 Oct
Vervotech, A Constellation Inc
Pune
Company Description Vervotech, a Constellation Inc company, builds technology that helps travel businesses turn messy supplier data into clean, conversion-ready inventory. Its flagship product, Vervotech Mapping, standardizes and enriches complex accommodation data so customers can offer accurate, bookable listings. The company also offers Profit Maximizer, a solution designed to turn every confirmed booking into additional margin and improved profitability.
Together, these products help travel and hospitality companies optimize inventory quality, increase revenue, and deliver better experiences to end customers.
Role Description The Product Marketing Specialist is a full-time, in office role based in Pune City. This role focuses on positioning and promoting Vervotech’s products, including Vervotech Mapping and Profit Maximizer, to drive adoption and growth. Day-to-day responsibilities include developing product messaging and value propositions, collaborating with product management to understand feature updates, and translating technical capabilities into clear, customer-focused materials.
The specialist will plan and execute go-to-market campaigns, support sales enablement with presentations and collateral, and conduct market and competitive research to refine targeting and pricing.
The role also involves working closely with cross-functional teams to gather feedback, measure campaign performance, and continuously improve product communication and market presence.
Qualifications
- Candidates should possess strong Market Research skills, including competitive analysis and customer insights gathering.
- Candidates should possess effective Communication skills, covering written, verbal, and presentation abilities for technical and non-technical audiences.
- Candidates should possess Go-to-Market Strategy skills, including launch planning, segmentation, and messaging development.
- Candidates should possess Sales-related skills, such as sales enablement, collaboration with sales teams, and understanding of sales funnels.
- Candidates should possess Product Management-related skills, including familiarity with product lifecycles, feature prioritization, and translating customer needs into product requirements.
- Experience in B2B SaaS or travel-tech industries is beneficial.
- Strong analytical abilities, comfort with data-driven decision-making, and basic proficiency with marketing and CRM tools are preferred.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is desirable.
📌 Product Marketing Specialist (Pune)
🏢 Vervotech, A Constellation Inc
📍 Pune