Company Description TrackFunnels is a marketing-technology solutions provider that has been simplifying complex marketing automation stacks, go-to-market management, and GA4 tracking since 2017. As a HubSpot and Zapier Solution Partner, the company focuses on building reliable systems that support data-driven marketing and sales teams. TrackFunnels helps organizations quickly repair broken web tracking, streamline workflows, and enable robust campaign execution.

Professionals joining the team can expect to work with modern tools, structured processes, and clients who value measurable results.

Role Description This full-time role is a hybrid position based in Recent Delhi, with flexibility of work from home. We are looking for a Marketing Automation Specialist who understands how campaigns, customer data, and automated journeys work—and can apply that knowledge across different platforms.

You’ll support client projects, turning business requirements into working campaigns and automations. We’re looking for someone who can demonstrate practical skills, troubleshoot independently, and learn unfamiliar tools.

What you’ll do

- Build, maintain, and improve campaigns and automated customer journeys.
- Configure audiences, segmentation, personalisation, and campaign logic.
- Work with customer attributes, events, and data flows.
- Test implementations, investigate issues, and document changes.




- Collaborate with clients and colleagues to clarify requirements and deliver reliable work.

What we’re looking for

- 4+ years of hands-on experience in marketing automation or lifecycle marketing implementation.
- A solid understanding of triggers, segmentation, personalisation, customer data, and campaign QA.
- Proficiency in Marketing Analytics and Web Analytics to measure performance, interpret data, and produce actionable insights.
- Experience translating a business brief into an implementation.
- Confidence troubleshooting problems and explaining your reasoning.
- Ability to work across platforms and learn new systems.
- Clear communication, attention to detail, and ownership of your work.
- Comfort working in a hybrid environment, collaborating with cross-functional teams, and communicating clearly with technical and non-technical stakeholders.
- Demonstrated ability to prioritize, manage multiple projects, and meet deadlines in a data-driven environment.

Preferred experience

- Experience with platforms such as Customer.io, Salesforce Marketing Cloud, HubSpot, ActiveCampaign, Braze, or Iterable. Working knowledge of HTML/CSS, SQL, APIs, webhooks, and templating languages such as Liquid or AMPscript is valuable.

You don’t need to know every platform listed. We care about the depth of your understanding and your ability to apply it.

📌 Marketing Automation Specialist (New Delhi)
🏢 trackfunnels
📍 New Delhi