24 Oct
|
eClerx
|
Bengaluru
Role Name: Digital Strategist| Years of Experience: 8–15 Years
Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP Understanding
Primary Skillset:
- Digital strategy — end-to-end ecosystem ownership
- Report-heavy analytics — independently owns reporting workflows
- Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics
- Adobe Target / Optimizely — hands-on, mandatory
- Statistics, A/B testing & experimentation methodology
- Pre-analysis — lift calculator, test sizing, hypothesis design
- Business acumen with client-facing stakeholder management
- Working understanding of AEP — audiences, data flows, activation, RT-CDP
- Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)
Positive to Have:
- Customer Journey Analytics (CJA)
- Foundational Data Science knowledge
- Adobe Journey Optimizer (AJO)
📌 Digital Strategist- Reporting (Bengaluru)
🏢 eClerx
📍 Bengaluru