Location:
Vikhroli, Mumbai

Experience:
3–6 years Type: Full-time, On-site Brands: Juicy Chemistry & Carmesi

About The Role
We’re looking for a Manager – Performance / Growth Marketing to drive D2C growth for Juicy Chemistry and Carmesi. This is a hands-on role for someone who can own performance marketing end-to-end — from campaign planning and execution to optimisation, reporting and revenue growth. What You’ll Do
• Plan and manage paid campaigns across Meta, Google and other performance channels.
• Own monthly and quarterly revenue, CAC and ROAS targets.
• Test and optimise creatives, audiences, bidding strategies, offers and landing pages.
• Track and improve key metrics including CAC, ROAS, LTV, AOV, conversion rate and revenue.
• Analyse campaign performance and identify opportunities to improve efficiency and scale.
• Build and maintain a structured testing roadmap across channels, audiences and creatives.
• Work closely with Design, Content and Brand teams to develop high-performing campaign assets.
• Manage campaign budgets and optimise media allocation based on performance.
• Prepare regular performance reports with clear insights, recommendations and next steps.
• Partner with cross-functional teams to improve the overall D2C funnel and customer journey. Who We’re Looking For




• 3–6 years of experience in Performance Marketing / Growth Marketing, on agency or brand side.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing campaigns with ownership of revenue, ROAS and customer acquisition.
• Strong understanding of CAC, ROAS, LTV, AOV, attribution and conversion funnels.
• Highly analytical with the ability to turn data into actionable decisions.
• Strong understanding of creative performance and ability to work closely with creative teams.
• Beauty & Personal Care experience preferred; candidates from Fashion, Lifestyle or other consumer brands are welcome.
• Strong communication, ownership and stakeholder management skills.
• Comfortable working in a quick-paced, high-growth environment. Good to Have
• Experience scaling D2C brands.
• Experience with Shopify / e-commerce platforms and GA4.
• Exposure to CRO, landing-page optimisation and experimentation.
• Experience building creative testing frameworks. What Success Looks Like
• Growth in D2C revenue and new customer acquisition.
• Improved ROAS and CAC efficiency.
• Scalable testing across creatives, audiences and channels.
• Strong data-backed decision-making.
• Effective collaboration across Growth, Creative, Content and Brand teams.

📌 Manager – Performance (Mumbai)
🏢 Purplle.com
📍 Mumbai