KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters) KRA1 Development of applicators
* Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.
• Implementing Vikas schedules
• Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level. KRA2 Customer Service Customer service by providing effective customer care to enhance customer loyalty & satisfaction
* Visiting & supervising sites for better execution of job
• Finding solutions to the customers problems & issues
• Attending product & execution related complaints KRA3 Demand generation
* Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan
• Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
• Ensuring sampling of white cement applications, recent products in coordination with Projects personnel for their approval
• Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
• Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.




• Conducting purity campaigns to educate our customers and enhancing the brand image KRA4 Attending Customer Quality Complaints To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer.
* Visit to site and physically examine the application sites.
• To organize testing of product through R&D.;
• Feedback to Customer & CASC Head.
• Regular testing of product through independent laboratory.
• CRM KRA5 CRM: CRM & appraising the management regarding competitors activities
* Organizing and conducting factory visits of applicators to ensure their loyalty
• Providing technical support to direct users & helping them in getting better quality for maintaining good relations
• Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
• Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis Training
• Organizing and conducting training sessions for team members for white cement applications, new products
• Solving the product & applications related problems & queries of team members on a regular basis KRA6 Training
* Organizing and conducting training sessions for team members for white cement applications, new products.
• Solving the product & applications related problems & queries of team members on a regular basis

📌 TTSE CASC (India)
🏢 UltraTech Cement
📍 India