Role: Performance Marketer

Location:
Noida, Sector 62

Experience:
Minimum 3 Years (Full time) Notice: 15 Days

Responsibilities:
● App User Acquisition: Plan, execute and scale paid acquisition campaigns across Meta, Google App Campaigns (UAC) and YouTube. ● Performance Optimization: Own key metrics including CPI, CAC, CPA, ROAS, CTR, CVR and payback. ● App Conversion Funnel: Analyze and optimize the journey from install → signup → activation → paid conversion. ● Campaign Management: Set up, monitor and optimize app campaigns across audiences, creatives, placements, geographies and budgets on Meta and Google Ads. ● Attribution & Measurement: Work extensively with AppsFlyer / Adjust to evaluate campaign and cohort performance. ● Cohort & Funnel Analysis: Analyze post-install performance and identify which campaigns, creatives and audiences drive quality users and revenue. ● Creative Performance: Work with the creative team to develop,



test and scale high-performing ad creatives based on performance data. ● Budget Management: Own daily and monthly media budgets, pacing, allocation and performance forecasting. ● Reporting & Insights: Build performance dashboards and provide actionable insights on acquisition, conversion and ROAS. What We're Looking For: ● 3–4 years of experience in Performance Marketing / User Acquisition. ● Mandatory: Hands-on experience marketing a consumer mobile app. ● Strong experience running Google App Campaigns (UAC) and Meta App campaigns. ● Strong understanding of AppsFlyer or another mobile measurement partner. ● Experience analyzing campaign-level and cohort-level performance. ● Robust understanding of CPI, CAC, CPA, ROAS, LTV, retention and payback. ● Comfortable working with GA4, GTM and app event tracking. ● Strong analytical skills with SQL and/or advanced Excel/Google Sheets.

📌 Performance Marketer (Noida)
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