ROLE SUMMARY: Runs the organization's social presence end-to-end, auditing platforms, building content calendars, publishing in the right voice per channel, responding to crises within institutional approval chains, and reporting on what worked.

KEY RESPONSIBILITIES
▪ Platform audit & strategy: Observe handles, prepare strategy, and justify platform priority and a 30-day content mix. ▪ Content calendar: Build 7-day calendars spanning X threads, Instagram (static + reel), LinkedIn and Hindi posts with platform-specific captions and visual direction. ▪ Crisis response: Draft calm, non-defensive social media responses (<280 chars) and 200–250 word statements. ▪ Analytics & reporting: Interpret performance data, explain declines plausibly, and write an analysis. ▪ Voice discipline: Hold the brand voice across every platform and format. SKILLS & ELIGIBILITY: ▪ Minimum 2–3+ years of experience. ▪ Hands-on knowledge of X, Instagram and LinkedIn norms and formats. ▪ Ability to differentiate tone and length by platform, not one message everywhere. ▪ Calm, factual instincts under crisis conditions and awareness of approval chains. ▪ Comfort reading analytics and turning them into actionable recommendations.

📌 Social Media Coordinator (New Delhi)
🏢 Quality Council of India(QCI)
📍 New Delhi