Job title: Area Sales Manager-Modern On Trade/On Trade/HORECA/Airport Function: Sales

Key Responsibilities
1.
Sales & Revenue Management
• Achieve monthly, quarterly, and annual sales targets for Modern On Trade channels.
• Drive distribution, brand availability, and ensure product placement as per guidelines.
• Identify opportunities to grow share of business within strategic accounts. 2. Key Account Management
• Manage relationships with key modern on‑trade outlets, chains, and hotel groups.
• Negotiate listings, pricing, visibility, and activation agreements.
• Ensure seamless execution of trade programs and promotions. 3. Business Development
• Expand footprint by identifying and onboarding new premium on‑trade accounts.
• Analyze outlet performance and potential to prioritize investments.
• Develop tailored plans for high‑performing and strategic outlets. 4. Trade Marketing & Activation
• Work closely with the marketing team to plan and execute outlet‑level activations.
• Ensure visibility elements, POSM, and brand assets are deployed as per brand guidelines.
• Monitor activation ROI and effectiveness. 5. Operations & Compliance
• Ensure accurate forecasting, order planning,



and inventory alignment with supply teams.
• Track and ensure compliance with regulatory guidelines applicable to on‑trade channels.
• Manage claims, credit notes, and adherence to commercial policies. 6. Stakeholder Management
• Collaborate with distributors, supply chain, finance, and marketing teams to enable effective execution.
• Regularly review performance and share insights with regional leadership. Key Skills & Competencies
• Robust understanding of Modern On Trade dynamics (bars, clubs, lounges, hotels).
• Excellent negotiation and relationship‑building skills.
• Strong analytical ability and understanding of sales fundamentals.
• Execution excellence and experience managing activations.
• Ability to work cross‑functionally and influence stakeholders.
• High ownership, agility, and problem‑solving mindset. Education & Experience
• MBA/PGDM preferred (Sales/Marketing specialization).
• 5–8 years of sales experience, with at least 2–3 years in Up-to-date Trade or On Trade channels.
• Experience in FMCG/Alcobev/Consumer Goods/Beverage industry preferred.

📌 Area Sales Manager (India)
🏢 United Breweries
📍 India