• Event Planning & Execution
• Lead end-to-end planning and execution of customer events, broker meets, channel partner activations—both on-site and at premium hotel venues.
• Drive event concepts, budgeting, vendor coordination, logistics, and on-ground execution for high-impact, conversion-focused experiences.
• ATL & BTL Media Planning & Buying
• Create and manage media plans across hoardings, print, magazines, cinema, radio, outdoor formats, and tactical BTL placements.
• Own rate negotiations, media buying, monitoring, and performance tracking to ensure maximum ROI.
• Marketing Collaterals, Printing & Production
• Oversee design, production, and quality control of brochures, leaflets, standees, AVs, and all offline marketing materials.
• Manage printing vendors, timelines, and cost efficiency without compromising premium output.
• Site Office & Experience Centre Setup
• Plan and execute brand-aligned site offices, sales galleries, experience centres, and sample flat setups—including layout, look & feel, signage, and customer journey mapping.
• Coordinate closely with design, projects, and vendors for seamless, high-quality execution.
• Signage Planning & Deployment
• Lead planning, design coordination,



and installation of on-site and city-level signages, directional boards, project branding elements, and hoardings.
• Vendor & Budget Management
• Manage agencies and vendor partners across events, OOH, print, and production.
• Own budgeting, cost control, and timely delivery across all offline marketing initiatives.
• Cross-Functional Collaboration
• Work closely with Brand, Projects, Design & Finance to ensure quick TAT and cohesive brand and customer experience.
• Reporting & MIS
• Track performance of offline campaigns, event effectiveness, media ROI, and report insights with recommendations. Mandatory requirement
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• 8–10 years of hands-on offline marketing experience in real estate or allied industries.
• Solid experience in event planning, ATL/BTL media planning & buying, and production/vendor management.
• Proven track record of setting up site offices, sales galleries, and event environments.
• Excellent negotiation, project management, and budgeting skills.
• Ability to work in fast-paced environments with tight timelines.
• Strong aesthetic sense and understanding of luxury real estate customer experience (added advantage).

📌 Offline marketing (Mumbai)
🏢 Ajmera Realty & Infra India
📍 Mumbai