Job Purpose

Job Purpose Description

Job Context & Major Challenges

Key Challenges
Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Tradeshow Management
Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.

KRA2 Product Re-engineering
Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact




Infusing freshness into the line through product innovation

KRA3 Category performance
Season range primary performance
category volume growth
category performance in wholesale trade
Season range secondary performance
Core line secondary performance

KRA4 Product Lifecycle Management
Product grids
TS Analysis
Sell Through charts
Market Benchmarking

KRA5 Quality Improvement
Actions to be taken on PPMH scores for the category
Analysis of cause of defects and quality issues

KRA6 Partner visits
Vendor, Market and Factory visits

📌 Assistant Manager Product, Van Heusen Karnataka (India)
🏢 Aditya Birla Lifestyle Brands
📍 India