Varthagam International is a fast-growing private-label apparel manufacturer working with global fashion brands and startups. As part of our expansion, we are strengthening our digital presence to drive brand visibility and business growth through innovative marketing strategies.

Role Summary

We are looking for a Senior Digital Marketing Executive with solid expertise in paid ads, SEO, and performance marketing. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to generate leads and improve online presence.

Key Responsibilities
Plan, create, and optimize campaigns on Meta Ads and Google Ads
Drive organic growth through effective SEO strategies
Execute SEM campaigns to generate qualified leads
Analyze campaign performance and track KPIs using analytics tools
Prepare reports and share insights with internal teams
Research new trends, tools, and strategies in digital marketing
Collaborate with design, content, and web development teams
Identify growth opportunities and implement recent ideas




Manage marketing budgets to maximize ROI

Eligibility Criteria
Minimum 3 years of experience in digital marketing
Strong knowledge of Meta Business Suite and Google Ads
Hands-on experience in SEO tools (SEMrush, Ahrefs, etc.)
Familiarity with Google Analytics, Search Console, Tag Manager
Valuable understanding of performance marketing and lead generation
Excellent communication and teamwork skills
Agency experience is an added advantage

Salary & Benefits
Pay: ₹25,000 – ₹40,000 per month
Performance-based incentives
Opportunity to work on diverse projects
Creative and collaborative work environment
Career growth opportunities

Additional Information
Job Type: Full-time, Permanent
Work Location: Tiruppur& Bangalore Tamil Nadu

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits
Paid time off

Work Location: In person

📌 Digital Marketing Specialist Tiruppur
🏢 Varthagam International
📍 Tiruppur