Main Responsibilities:
Market Development Officer is responsible for delivering business objectives through CG contractors (share gain at existing contractors and acquiring new contractors)
S/He will be responsible for all for capability development of Contractor Relationship Officers (CRO) for handling CG contractors, Demand Generation & sell out activities through CG contractors

Key / Principal Objectives: (Business Development)
Responsible for demand Generation activities / Sell Out support to depot team through CG contractors
Responsible for capability development of Contractor Relationship Officers (CRO) for handling contractors, Demand Generation & sell out activities through CG contractors
Ensure regular engagement with CG contractors, enrolment of new contractors, revival of inactive contractors etc. Engagement – 50% of registered contractors buy month on month from ANI
Deliver Value per contractor target as per defined norm
Ensure timely communication about new products offerings and intervention to CG contractors.




Ensure site leads qualifying as Qualified sites are intimated to the respective Skilled Sales Officer where such roles exist

Requirements

Key Accountabilities:

Capability Development
Build capability of CROs for contractor management, Demand Generation & sell out activities through CG contractors.
Execute fixed training calendar for all CROs
Ensure and monitor contractor training through CROs.

Administrative / Processes:
Journey planning (self) using online PJP tool as per norms & adherence
Ensure PJP compliance by CROs as per norms
Administer gift redemption to CG contractors.
Provide all relevant or requested information to ASM.
Customer Complaint Management (attending, recording, internal follow-ups & communicating the resolution status) on the sites handled by CG team

Market / Competitor information:

Provide information on competitors’ activities (promotions, price changes, recent products, new contractors, contractor meets, new initiatives, any issues in the market etc.)

📌 Market Development Officer Kolkata
🏢 Corporate Stalwarts
📍 Kolkata