Position: Google &
Meta Ads Executive

Location : Ahmedabad

Key Responsibilities
Campaign Setup &
Launch:

Build and structure campaigns on Google Ads (Search, PMax, Display, YouTube) and Meta Ads Manager (Facebook &
Instagram).
Audience &
Keyword Research:

Conduct keyword research, match type selection, negative keyword curation, and audience segmentation (custom and lookalike audiences).
Ad Creation &
Testing:

Write conversion-focused ad copy, headlines, and primary text; collaborate with designers for visual creatives.
Budget &
Bid Management:

Allocate, monitor, and adjust daily/monthly budgets and bidding strategies.
Conversion Tracking: Set up and verify tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI).
Optimization &
A/B Testing:

Run experiments on ad creatives, landing pages,



and target audiences to improve CTR, CPC, CPA, and ROAS.
Reporting &
Analysis:

Track daily/weekly KPIs and build performance dashboards using tools like Looker Studio or Excel

Required Skills &
Qualifications
Platform Proficiency: Minimum 1 year of experience with Google Ads, Meta Ads Manager, and remarketing setups.
Analytics Tools: Working knowledge of GA4, GTM, and conversion tracking metrics (ROAS, CPA, CPC, CPL, CTR).
Analytical Mindset: Ability to interpret campaign data and make quick, data-backed optimization choices.
Communication: Transparent writing skills for ad copy and client/internal reporting.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Google Ads & Meta Ads Executive Ahmedabad (India)
🏢 The Right Hiring
📍 India