23 Oct
|
Beyond Border Consultants
|
Surat
23 Oct
Beyond Border Consultants
Surat
About The Prospect A dynamic performance-driven marketing firm serving the automotive ecosystem across India, we partner with OEMs, dealerships, and mobility-tech startups to scale acquisition, retention, and brand engagement through data-backed digital campaigns. Our team thrives on turning traffic into test drives, leads into conversions, and insights into ROI—leveraging programmatic, social, and search channels to drive measurable growth in a fast-evolving auto landscape.
Role & Responsibilities
Plan, execute, and optimize paid media campaigns across Google Ads, Meta, YouTube, and automotive-specific platforms (e.g., CarDekho, Spinny, OLX Autos).
Track KPIs including CAC, ROAS, conversion rates, and funnel drop-off—using GA4, UTM tagging, and marketing dashboards.
Collaborate with creatives and copywriters to A/B test ad creatives, landing pages, and CTAs for performance uplift.
Manage budgets, allocate spend by channel, and report weekly performance with actionable insights to leadership.
Partner with sales & CRM teams to align campaign goals with dealership footfall and lead quality benchmarks.
Stay ahead of automotive buyer behavior trends, platform algorithm shifts, and competitive campaign strategies.
Skills & Qualifications
Must-Have
Google Ads
Meta Ads Manager
GA4
UTM Tracking
ROAS Optimization
Automotive Lead Funnel
Performance Reporting
CRM Integration
Preferred
CarDekho/OLX Ads
LinkedIn Ads
Automotive CRM Tools (e.g., DealerSocket, Salesforce Automotive)
Advantages & Culture Highlights
On-site collaboration with cross-functional teams in a quick-paced, results-driven environment.
Exposure to top auto brands and cutting-edge digital strategies across India’s mobility sector.
Ownership of high-impact campaigns with direct line of sight to revenue and customer acquisition metrics.
Skills: google ads,performance reporting,crm integration,automotive,campaigns,digital,google
📌 Performance Marketing Executive From Automobiles Industry Surat
🏢 Beyond Border Consultants
📍 Surat