Job Role:

The incumbent will be responsible for driving growth in HDB’s business across all its digital assets – Website, App The incumbent a solid grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, email campaigns, social media and display advertising campaigns
Implement Martech tools
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create content, augment digital assets and optimize user experience




Utilize robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners

DESIRABLE SKILLS
Solid expertise in Customer Acquisition, Retention and Engagement
Marketing Experience in D2C cos preferred
Experience in managing cross-functional teams and working with UI/UX partners and tech teams
Working knowledge of Banking, Lending.

Bachelor’s/ Post graduate degree in Marketing or related field ( tech graduates preferred).

📌 Manager Digital Mumbai (India)
🏢 HDB Financial Services
📍 India