Designation: Performance Marketing Executive

Experience: 1–2 Years

Department: Digital Marketing

Job Type: Full time

Key Responsibilities
Launch, manage, and optimize advertising campaigns across Meta Ads and Google Ads.
Monitor key performance metrics, including CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), lead quality, and conversion rates.
Manage campaign budgets, audience targeting, ad sets, creatives, and A/B testing.
Track leads and calls, identify performance issues, and troubleshoot campaign-related problems.
Follow campaign naming conventions and maintain daily campaign optimization logs.
Analyze campaign performance and implement strategies to improve lead generation and conversions.
Coordinate with internal teams to improve lead quality and achieve business objectives.

Required Skill Set
Hands-on experience with Meta Ads Manager and Google Ads.




Understanding of lead generation, performance marketing funnels, and campaign optimization.
Knowledge of Google Tag Manager, Meta Pixel, conversion tracking, and UTM parameters.
Proficiency in MS Excel or Google Sheets for campaign performance analysis and reporting.
Ability to optimize campaigns based on business outcomes, not just clicks and impressions.
Robust analytical, problem-solving, and reporting skills.

Candidate Profile
1–2 years of relevant experience in performance marketing or digital advertising.
Practical experience managing paid advertising campaigns.
Data-driven approach with a focus on lead quality, conversions, and return on ad spend.
Good communication skills and the ability to work in a target-oriented workplace.

📌 Performance Marketing Executive Chandigarh (India)
🏢 Jeena Sikho Lifecare
📍 India