Description
Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
Managing PPC budgets, while strengthening platform accounts and key client relationships.
Executing & optimizing multiple PPC campaigns simultaneously.
Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
Targeting selected groups through keyword and audience research.
Managing and editing campaign budgets and adjusting bids to optimize ROAS.
Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more effective spend.
Reporting KPIs to management on a regular basis via various dashboards.
Producing engaging explicit and concise copy for campaigns.
Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
Reducing risk of click fraud and irrelevant spend.
Staying up-to-date with PPC/SEM trends and techniques,



and applying them where relevant.
Generating maximum leads/conversions within the designated budget.
Research and analyze competitor ads, keywords, and strategies using a variety of tools like aHrefs, SEMRush, Spyfu, etc.

Requirements :
Must be well versed with all types of campaigns across all ad platforms: CPL, CPA, CPM, CPC, CPI, and CPV.
Experience in data analysis and reporting.
Familiarity with multiple platforms (e.g. Google, Facebook, Linkedin & Quora Ads ) is preferred.
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc).
In-depth knowledge of running B2B and B2C all types of campaigns.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other key account metrics.

📌 Ppc Executive Hyderabad (India)
🏢 Web9 Technologies
📍 India