Role Overview
As a Project Manager – Customer Processes & Marketing, you will:
Lead high-impact initiatives spanning:
Product launches
Trade promotions
The broader customer journey
Act as the central hub between Product, Sales, and Marketing teams.
Ensure our marketing investments and promotional strategies are:
Executed flawlessly
Delivered on budget
Yield measurable ROI

Key Responsibilities

Trade Promotions & Channel Strategy
Oversee the end-to-end execution of:
Trade marketing programs
Channel incentives
B2B promotional campaigns
Align promotional strategies with sales objectives to optimize:
Distribution
Retail placement
Local brand development
Manage the budget allocated for trade promotions.
Track financial performance against projected sales lifts.

Marketing Campaign Management
Lead cross-functional teams in the development and rollout of 360-degree marketing campaigns.
Ensure cohesive messaging across all channels.
Collaborate with:
Creative teams
Digital marketers
Agencies
Deliver on-brand:
Promotional assets
Collateral
Advertising
Establish Key Performance Indicators (KPIs)



to measure the effectiveness and reach of marketing initiatives.

Customer Processes & Experience
Map and optimize the end-to-end customer journey.
Identify areas to:
Improve customer engagement
Reduce friction
Translate customer feedback and data-driven insights into actionable improvements for:
Future product iterations
Marketing strategies
Standardize internal customer processes from:
Initial lead generation
To post-purchase support readiness

Project Execution & Operations
Define project scope, milestones, and timelines for complex marketing and promotional initiatives.
Manage project deliverables proactively.
Identify risks, such as:
Supplier delays
Budget constraints
Implement mitigation strategies.
Utilize project management methodologies to:
Streamline workflows
Facilitate interdepartmental communication
Ensure cross-team alignment

Project Manager with background in Customer processes including marketing and trade promotions

📌 Sap Project Manager Kolkata
🏢 ITC Infotech
📍 Kolkata