Roles & Responsibilities
Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.
Develop comprehensive brand strategies aligned with business goals and consumer insights.
Analyse brand performance metrics and provide actionable insights
Identify prospects for brand innovation and expansion.
Budgeting & budgetary control.
Lead and mentor the marketing team, fostering creativity and collaboration
Lead brand strategy for an established company with a diverse product portfolio.
Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.
Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.
Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.

📌 Senior Brand Manager New Product Development Gurugram (India)
🏢 McNroe Consumer Products
📍 India