Responsible for designing and managing secondary sales schemes to drive channel performance and support sales strategy. The role focuses on data-driven scheme modelling, effective field execution, and governance, ensuring schemes deliver incremental sales and robust ROI. It also manages payout processes, channel engagement and loyalty initiatives, and market intelligence, while supporting strategic projects within the Sales Strategy & Excellence function.
Scheme Design & Planning
Design secondary sales schemes and trade incentives aligned with sales objectives and growth priorities.
Plan schemes based on product focus, geography, seasonality, and business priorities.
Collaborate with Sales, Finance, and Marketing teams to ensure scheme feasibility and alignment with budgets.
Data-Driven Scheme Modelling
Build analytical models to simulate scheme performance and expected ROI.
Use historical sales data to design target slabs, incentive structures, and scheme mechanics.
Track incremental sales vs. baseline performance to evaluate scheme effectiveness.
Scheme Execution & Field Governance
Ensure seamless rollout and communication of schemes to field sales teams and distributors.




Monitor scheme adoption across regions and ensure compliance with defined guidelines.
Work with regional teams to resolve execution issues and improve scheme uptake.
Payout Management
Manage scheme claim validation, payout calculations, and approvals.
Ensure timely and accurate payouts to distributors/retailers.
Work with Finance to maintain budget control and payout transparency.
Channel Engagement & Loyalty
Develop loyalty programs and engagement initiatives for distributors and retailers.
Drive long-term channel motivation and retention through structured reward programs.
Improve channel participation in schemes and sales initiatives.
Market Intelligence
Analyze secondary sales trends, channel performance, and competitor schemes.
Gather insights from field teams to identify market prospects and gaps.
Provide actionable recommendations to improve scheme strategy and sales performance.
Special Projects
Lead strategic initiatives within Sales Strategy & Excellence.
Support projects related to sales automation, scheme digitization, and GTM optimization.
Work on cross-functional projects to improve sales processes and operational efficiency.

📌 Secondary Sales Scheme Manager Gurugram (India)
🏢 Eastman Auto u0026 Power
📍 India