Roles and Responsibilities :
Own the performance marketing strategy across Google, Meta and other relevant digital channels, with explicit focus on CAC, ROAS, conversion, lead quality and revenue.
Proactively develop channel, audience, geography and funnel strategies to drive scalable growth.
Analyze the complete funnel - media to lead to quality to conversion to revenue and identify opportunities for improvement.
Drive CRO, experimentation and A/B testing across campaigns, landing pages and customer journeys.
Leverage AI, automation and emerging MarTech and AI extensively to improve campaign optimization, insights, productivity and scale.
Hand-on in Ai adoption to automate and increase efficiency across process and campaign
Build performance dashboards, reporting frameworks and processes that turn data into clear actions and decisions.
Identify new growth opportunities across Affiliate, Programmatic, Native and other emerging channels.
Lead strategic discussions and performance reviews with senior stakeholders; present insights and recommendations in a explicit, structured and compelling manner.
Work cross-functionally with Sales, Product, Technology, Analytics and agencies to drive initiatives to closure.
Build operating processes, governance and ways of working where required.




Take end-to-end ownership of initiatives — set the direction, create clarity, drive stakeholders and ensure execution.
Able to stitch complete marketing plan, including digital, and coordinating with internal stakeholders

Job Requirements :
8–12 years of experience in Performance Marketing / Growth Marketing, preferably across a leading digital agency and/or high-growth consumer business.
MBA qualification required
Strong hands-on expertise in Google Ads and Meta Ads.
Strong hands-on knowledge of LinkedIn Ads and other digital advertising platforms.
Strong understanding of attribution, funnel analytics, CAC, CPL, ROAS, conversion and lead quality.
Proficiency in GA4 and digital analytics.
Strong understanding of landing-page optimization and CRO.
Experience with marketing automation, CRM and lifecycle marketing is preferred.
Solid proficiency in PowerPoint / Google Slides, Excel / Google Sheets and data visualization tools.
Experience using AI tools for marketing analysis, optimization and automation is strongly preferred.
Experience in healthcare, consumer internet, e-commerce, BFSI or other performance led businesses is an advantage.

📌 Sr Manager Performance Marketing Gurugram
🏢 Dr Lal Pathlabs
📍 Gurugram