Key Responsibilities
Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), and other channels as needed.
Manage daily budgets and bids to maximize ROAS, lower CAC, and hit lead and conversion targets.
Run A/B tests on creatives, audiences, copy, and landing pages, and scale the winners.
Track campaign performance in Google Analytics (GA4), Google Tag Manager, and ad platform dashboards; pull daily and weekly reports.
Build audience segments and retargeting funnels, and work with the design team on ad creatives.
Monitor spend against budget and flag risks or opportunities early.
Stay current on platform updates, trends, and competitor activity, and bring recent channel ideas forward.

Required Skills & Qualifications
13 years of hands-on experience running paid campaigns on Google Ads and Meta Ads.
Working knowledge of GA4, Google Tag Manager, and conversion tracking / pixel setup.




Comfort with campaign metrics: CTR, CPC, CPM, CPA, CAC, ROAS, and conversion rate.
Strong analytical skills and comfort working in spreadsheets (pivot tables, basic formulas).
Explicit written and verbal communication for reporting and cross-team coordination.
A bachelor's degree, or equivalent practical experience.
A test-and-learn mindset and the discipline to optimize against targets.

Valuable to Have
Experience with app install campaigns and app marketing (Apple Search Ads, Google UAC).
Familiarity with ASO (App Store Optimization) and the mobile growth funnel.
Exposure to LinkedIn Ads, programmatic, or affiliate channels.
Basic design sense or comfort with Canva for quick creative iterations.
Experience with CRM / marketing automation tools and email campaigns.

📌 Performing Marketing Associate Noida
🏢 Applore Technologies
📍 Noida